AI‐driven perception management and political soft power: Insights from expert interviews
Abstract This study explores the role of artificial intelligence (AI) in perception management as an emerging tool of political soft power. Drawing on the theoretical frameworks of social psychology, strategic communication, and political communication, the research investigates how AI‐assisted strategies influence public perception, image, and trust ...
Özkul Haraç, Ayhan Dolunay
wiley +1 more source
ABSTRACT This article explores the social transformation of Rome's Banglatown, located in the Torpignattara neighbourhood, as a case of everyday interculturalism. Through ethnographic fieldwork with the Bangladeshi diaspora, it examines how diversity is lived, negotiated and reconfigured in the spaces of daily interaction.
Andrea Pelliccia
wiley +1 more source
Andropov's Gamble: Samantha Smith and Soviet Soft Power [PDF]
Fedyashin, Anton
core +2 more sources
Higher education scholarships as a soft power tool: an analysis of its role in the EU and Singapore. EU Centre Singapore Working Paper No. 23, March 2015 [PDF]
The European Union and Singapore are vastly different entities, each with its own regional and global priorities and policies. Both actors employ a range of tools and instruments to aid in their foreign policy objectives, including in the projection of ...
Sheng-Kai , Charles Chia
core
India's Health Diplomacy: Advancing Pharmaceutical and MedTech Leadership in the Global South
ABSTRACT Health diplomacy has become a pivotal aspect of India's engagement with the Global South, intertwining foreign policy, public health, and global collaboration to address disparities while pursuing strategic interests. India's pharmaceutical industry, which accounts for nearly 20% of the world's generics, has positioned the nation as the ...
Gaurav Chanderprakash Mittal +4 more
wiley +1 more source
‘Soft power’ is a flawed tool in foreign policy, but a valuable form of global leadership [PDF]
Soft power has been embraced by much of the world as an effective tool of foreign policy. David Ellwood traces its history and current use arguing that while its basic definition has not changed since it was coined by Joseph Nye, it now has different ...
Ellwood, David
core
ABSTRACT This paper examines international student mobility under Hungary's illiberal regime through the experiences of Stipendium Hungaricum (SH) participants. Launched in 2013, SH seeks to internationalise Hungarian higher education and strengthen ties with non‐EU countries, particularly those in the East.
Zsuzsanna Árendás
wiley +1 more source
Beyond Organisational Borders: The Soft Power of Innovation in the Health Sector Comment on "What Managers Find Important for Implementation of Innovations in the Healthcare Sector - Practice Through Six Management Perspectives". [PDF]
Costa CM.
europepmc +1 more source
Constructing National Higher Education Brands: Korea, India and Israel Compared
ABSTRACT This study examines the websites of the national higher education (HE) brands of Study in Korea, Study in India and Study in Israel, exploring how these ‘offbeat’ destinations position themselves in the global HE market. Drawing on rhetorical analysis and employing a qualitative comparative case study approach, it reveals the key identity ...
Annette Bamberger +2 more
wiley +1 more source
The modalities of Iranian soft power: from cultural diplomacy to soft war
Through exploring Iran's public diplomacy at the international level, this article demonstrates how the Islamic Republic's motives should not only be contextualised within the oft-sensationalised, material or ‘hard’ aspects of its foreign policy, but ...
Wastnidge, Edward
core +1 more source

