Results 41 to 50 of about 203 (65)
DILEMMA OF THE «SOFT» AND «HARD» FORCE: THE LESSONS OF THE UKRAINIAN CRISIS
The article reveals the key particularities of the “soft” and “hard power” in the context of the “smart leadership” strategy in the world politics. This text examines the different aspects of the concept of “soft power”, its practical problems, and ...
M. A. Neimark
doaj
Soft power as a means of fighting international terrorism: a case study of Nigeria’s “Boko Haram”
The recent rise in global terrorism is alarming, but it also reaffirms the failure of our purely hard military approach to counter the phenomenon. This paper analyzes soft power as a means to combating terrorism, with the role of education, religion and ...
Ilesanmi Abiodun Bakare
doaj
Turkish Soft Power: The Phenomenon Of “Soap Power” As A Tool Of Cultural Diplomacy
The article discusses the phenomenon of Turkish soap operas as a tool of soft power. The author analyzed the character, scope and limits of this phenomenon, primarily regarding the case of the Middle East countries and societies.
A I Zubkova
doaj
РОССИЙСКАЯ ЭКРАННАЯ РЕКЛАМА КАК «МЯГКАЯ СИЛА» В ПЕРИОД ПОСТ ПОСТМОДЕРНА
Савельева О.О.
doaj
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