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Influence of print advertising on the perception of Shalimar perfume (1925 - 2010)

open access: yes
Full text in Russian. Executive summary in English is available at pp. 43.Print Advertising, Brand Perception, Brand Personality, Brand Identity, Brand Image, Shalimar, Guerlain, LVMH, Semantic Differential, Ð¿ÐµÑ‡Ð°Ñ‚Ð½Ð°Ñ Ñ€ÐµÐºÐ»Ð°Ð¼Ð°, воÑприÑÑ ...
Andreyeva, Aliona N.
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