Results 51 to 60 of about 55,940 (170)

Marka Maskotlarında Antropomorfizm Kullanımına Yönelik Göstergebilimsel Bir Analiz: Arçelik Markası Robot Çelik Vakası

, 2020
In today’s marketing, the idea that brands gain value not just through their benefit but the identity they project and their relationship with consumers is of great importance.
Burcu Delikan, Gülcan Şener
semanticscholar   +1 more source

From Capabilities to Competitive Greening: Managerial Commitment and Green Shared Vision as Serial Mediators in Energy‐Sector SMEs

Business Strategy and the Environment, EarlyView.
ABSTRACT Drawing on dynamic capabilities view and upper echelons theory, this study shows how energy‐sector SMEs convert dynamic capabilities into green competitive advantage. We theorize that sensing–seizing–reconfiguring routines are associated with green competitive advantage only when top managers visibly prioritize environmental goals and foster a
Anna Chwiłkowska‐Kubala, Szymon Cyfert, Kamila Malewska, Michał Chomicki, Maciej Mitręga   +4 more
wiley   +1 more source

Karbon Maliyetlerinin Belirlenmesine İlişkin Demir Çelik İşletmesinde Uygulama (A Case Study for Carbon Cost Determination in Iron and Steel Company)

, 2020
Makale Kategorisi: Araştırma Makalesi Amaç – Dünya’da Kyoto Protokolü'nün birçok ülke tarafından onaylanmasıyla birlikte karbon ticareti, karbon vergisi, düşük karbon teknolojilerine yatırım yapma, karbon salınımını azaltma ve karbon maliyetlerinin ...
E. Demircioğlu, Demet Ever
semanticscholar   +1 more source

Toz Metalurjisi İle Üretilen Nb-V Mikroalaşim Çeliğine Vanadyum İlavesinin Mikroyapi Mekaniksel Özellikleri Üzerine Etkisi

Düzce Üniversitesi Bilim ve Teknoloji Dergisi, 2018
Bu çalışmada toz metalurjisi yöntemiyle Fe matris içerisine sabit oranda grafit ve niyobium ilavesinin yanı sıra farklı oranlarda vanadyum elementinin (% Ağırlık olarak 0-0,025-0,05-0,1-0,3-0,5-1-3) katılmasıyla istenilen bileşimde çelik malzeme toz ...
Mehmet Akif Erden, Samet BARLAK, Berkay ADALI, Özgür ÇELİKKIRAN   +3 more
doaj   +4 more sources

Evaluation of Governance, Environmental, Socioeconomic, and Financial Dimensions Through an Integrated Multicriteria Decision‐Making Approach

Business Strategy and the Environment, EarlyView.
ABSTRACT Sustainable governance depends on the joint functioning of institutional quality, fiscal discipline, environmental performance, and socioeconomic inclusion. However, many composite indicators rely on subjective weighting schemes and leave the structural role of governance underspecified.
Ömer Faruk Rençber, Eda Zorkirişçi, Abdulkadir Aksoy, Zehra Çelik   +3 more
wiley   +1 more source

Automating Sustainability: How Climate Action Unlocks the ESG Potential of Industrial Robotics

Business Strategy and the Environment, EarlyView.
ABSTRACT The convergence of Industry 4.0 and global sustainability goals presents a critical paradox: while automation drives efficiency, its net impact on comprehensive environmental, social, and governance (ESG) performance remains contested. This study investigates the relationship between industrial robot and country‐level ESG performance across 63
Brahim Bergougui
wiley   +1 more source

Data‐Driven Analysis of Green Logistics Strategies for the Logistics and Transportation Companies: A Bipolar Fuzzy Methodology

Business Strategy and the Environment, EarlyView.
ABSTRACT Global imperatives, such as climate change, environmental concerns, and carbon emissions, make green transformation an inevitability in the logistics sector. Green logistics strategy formulation is an economic choice problem, but it also turns out to be a multicriteria decision‐making (MCDM) process that encompasses the triple bottom line (TBL)
Ömer Faruk Görçün, Abhijit Saha, Fatih Ecer   +2 more
wiley   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

Çelik Lif Katkılı Beton Yol Kaplamalarının Özellikleri

Düzce Üniversitesi Bilim ve Teknoloji Dergisi, 2016
Beton yol teknolojilerinde lif katkılarının kullanılması birçok araştırmanın konusu olmuştur. Çelik liflerle donatılmış betonun zayıf olan özelliklerini güçlendirerek, tokluk, darbe, kavitasyon ve ilk çatlak dayanımlarında önemli artışlar sağlamaktadır ...
Hasan Bozkurt, Cenk Karakurt
doaj   +6 more sources

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source