Results 11 to 20 of about 252 (62)

Лингвокультурологические аспекты в ходе контактного взаимодействия [PDF]

open access: yes, 2022
Проанализирована лингвокультурологическая специфика вербальной и невербальной коммуникации такого территориального варианта, как английский язык, функционирующий на территории Шотландии, который образовался в результате адаптации английского языка к ...
Волошина, Т. Г.   +1 more
core   +1 more source

Креолизованные тексты в межкультурной коммуникации [PDF]

open access: yes, 2014
The article considers the following problem: studying of the role and place of texts with nonverbal means of written communication. The texts, in which structure with the nonverbal means is present, are the least studied in linguistics.
Григорьева, Елена
core   +1 more source

POSSIBILITIES OF EDUCATIONAL GAME DICTIONARIES IN REPRESENTATION OF PHRASEOLOGY TO YOUNGER SCHOOLCHILDREN [PDF]

open access: yes, 2020
The article summarizes domestic and foreign experience of creating textbooks in а game format and presents an innovative concept of educational gamificated phraseographic text intended for the younger schoolchildren.
Nikitina, Tatiana, Rogaleva, Elena
core   +3 more sources

MEDIA COMMUNICATION [PDF]

open access: yes, 2021
The present article is devoted to the exploration of modern forms of communication and the medialinguistic features of Internet communication. The essence of paralinguistic means in the formation of media text and media discourse is revealed.Keywords ...
Abduvahidovich, Rustamov Dilshodbek
core   +2 more sources

На смену постмодерну: обзор новых концепций состояния культуры и общества [PDF]

open access: yes, 2022
Обоснование факта окончания эпохи постмодерна и дополнение языков описания современной ...
Рецова, К. М.
core   +1 more source

Creolization of words in modern languages as a dialogue between languages and cultures [PDF]

open access: yes, 2014
In a modern written text in addition to traditional imaging tools (illustrations, charts, tables, drawings, photos, etc.) new iconically-verbal elements are widely used — means of semiotic systems, linguistic and non-linguistic nature: numbers, computer ...
Popova, T., Попова, Т. В.
core  

Graphic content in advertising: content-pragmatic aspect [PDF]

open access: yes, 2016
This article is about public communications, especially advertising and PR, which are undergoing tremendous changes in recent decades. The increasing of communicational channels and information overload changes behavior of the modern consumer. If earlier
Vlasova. E., Власова, Е. А.
core  

Comicstrip as a genre of advertising [PDF]

open access: yes, 2016
Advertising is constantly looking for new technologies of promotion goods and services. Comic strip as a genre of advertising is a yang tool, which needs detailed review of content-language features and structural and substantive elements.
Vanchugov, A. A.   +1 more
core  

Modern Media Discourse: the Digitalization of Media Text and the Problem of Genre Formation [PDF]

open access: yes, 2017
The article explores new trends in the study of the texts of mass communication and gives the analysis of new genres of media discourse – digital genres.
Kiuru, K. V, Киуру, К. В.
core  

Функциональная специфика невербальных реляционных элементов в медиатекстах, посвященных кино [PDF]

open access: yes, 2013
Рассматриваются конкретные проявления актуальной тенденции креолизации медиатекстов на примере текстов СМК, посвященных кино, отмечаются изменения в области графической нормы, выявляется функциональная специализация вербальных и невербальных компонентов ...
Тяжлов, Я. И.
core   +1 more source

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