Results 61 to 70 of about 355 (139)
, 2021 The article is devoted to the analysis of social advertising of two typologically unrelated linguistic cultures, a thematic classification of the texts of Chinese and Russian social advertising is presented. The groups of semantic vectors that are common
Yang, Zh., Ян, Чжибин
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КавказологияThe article examines the representation features of the ethical concepts "sy" ‘respect’, "bet" ‘conscience’, "tyuzlyuk" ‘justice’ in the Karachay-Balkarian linguistic culture. Paremiological, phraseological units, and everyday speech phrases were used as
Svetlana K. Bashieva +1 more
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Lexical-semantic group "Emotions" in Russian and Chinese: an experience of comparative analysis
, 2021 The article is devoted to the comparative analysis of the lexical-semantic group "Emotions" in the Russian and Chinese languages. Lexemes characterizing the internal mental state of a person are divided into two mini-groups: emotions by the nature of the
Сюй, Цзинсянь, Xu, Jingxian
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Metaphorical meanings of the adjective RED in Russian and Chinese linguocultures
, 2021 The article analyzes a group of lexemes that name different shades of red. It is shown that in the Chinese and Russian languages the quantitative composition of this group is different.
Mikhailova, Yu. N. +3 more
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Cross-Cultural Communication in Advertising Aspect
RUDN Journal of Language Studies, Semiotics and Semantics, 2013 The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of ...
A S Mamontov +2 more
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Auto- and Heterostereotypes in Chinese and Russian Linguocultures
, 2021 The article analyzes ethnic stereotypes that are recorded in the language as marked linguistic units. Auto- and hetero-stereotypes are considered in the light of the opposition "friend and foe" on the basis of the texts presented in the Chinese textbooks
Rozhkova, A. A., Рожкова, А. А.
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Content-language features of Russian and Chinese charity discourse
, 2021 The work is devoted to a comparative analysis of the structural, substantive and linguistic features of the Russian and Chinese charitable discourse.
Chaoketu, Guangmusuzhong +3 more
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Analysis of Spanish realia in the novel of E. Mendoza “No word from gurb”
Russian journal of linguistics: Vestnik RUDN, 2013 The article deals with analysis of realia in Spanish culture. The analysis is based on the context of contemporary Spanish novel “No Word from Gurb” by E. Mendoza.
O S Lilikovich
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Известия Южного федерального университета: Филологические науки, 2016 Рассматривается репрезентация физического пространства в семантическом пространстве языка и художественного текста, в частности, формирование и функционирование концепта Пространство в языковой и художественной картинах мира.
Ольга Сергеевна Акетина
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The dinamics of using addressing in russian language
Russian Language Studies, 2010 The article deals with the changes of using addressing formulas in Russian language. The old ones that are out of use and the substitute ones are demonstrated and analyzed.
- Nguyen Vu Huong Chi
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