Results 31 to 34 of about 37 (34)

Models of Customer Behavior as a Basis of Marketing Strategy

open access: yesRUDN journal of Sociology, 2012
The article is devoted to the analysis of six main models of customer behavior in contemporary society and the specific tasks of marketing departments of companies at today's stage of development.
T A Ivanova
doaj  

“Ethical consumerism”: The specifics of sociological interpretation and present manifestations

open access: yesRUDN journal of Sociology, 2015
In recent decades, the phenomenon of “ethical consumerism” has become extremely popular in Europe and the United States. Unfortunately, in Russia it is little known and rarely studied; moreover, it has almost ceased to attract researchers’ attention ...
I V Trotsuk, E S Davydenkova
doaj  

Интеллектуальный квиз в пространстве современной культуры: дихотомия элитарности и масскульта

open access: yesВопросы элитологии
В рамках данной статьи предпринимается попытка рассмотреть с точки зрения дихотомии массовой и элитарной культуры такой инновационный социокультурный феномен, как интеллектуальный квиз.
Anastasiya V. Demina
doaj  
Some of the next articles are maybe not open access.

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Инновационное развитие экономики совместного потребления в ÑƒÑÐ»Ð¾Ð²Ð¸ÑÑ Ñ†Ð¸Ñ„Ñ€Ð¾Ð²Ð¸Ð·Ð°Ñ†Ð¸Ð¸ общества с учётом мирового опыта

2019
The paper considers the problems and risks arising from the introduction of a joint consumption economy. Recommendations on the legal forms of platforms, their functions, economic models have been developed. Proposals were made to improve labor relations and social protection of participants in the joint consumption economy.
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