شیوههای گفتمانی تبلیغات روزنامهها و مجلّات زبان فارسی [PDF]
, 2017 چکیده تبلیغات نوعی گفتمان است که در آن گوینده میکوشد با استفاده از ابزارهای گفتمانی به ترغیب مخاطب بپردازد. این مقاله، به بررسی ابزارها یا شیوههای گفتمانی به کار رفته در تبلیغات روزنامهها و مجلّات زبان فارسی بر اساس الگوی وودز (2006) میپردازد که شامل
فاطمه قایدی, گیتی تاکی
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Providing A Neuromarketing Intelligent Model To Convert Potential Market To Actual Market In The IRAN Mushroom And Its Conversion Industries By Grounded Theory [PDF]
, 2022 In mushroom industry and its conversion industries, the variety of products (food / pharmaceutical) is very high, the target market is wide, financial and non-financial resources are limited, accurate identification of profitable customers is time ...
Alireza Aghighi +2 more
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Study of Customer Journey Map in Electronic Bookshops [PDF]
, 2021 Purpose: The purpose of this research was to identify the touchpoints in the customer journey map of electronic bookshops. Methodology: This study was an “applied research” and was conducted by analytical-survey method, the statistical population of ...
Nazari, Mohsen +2 more
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درآمدى بر اندیشه سیاسى قطب الدین شیرازى [PDF]
روش شناسی علوم انسانی, 2002 محمود بن مسعود بن مصلح فارسى کازرونى اشعرى شافعى، مشهور به قطب الدین شیرازى، که در قرن هفتم و در اوج تسلط قوم مغول بر ایران زندگى مى کرد، از شاگردان خواجه نصیرالدین طوسى و صدرالدین قونوى است. اندیشه هاى سیاسى وى در مورد انسان مدنى و سیاسى و چیستى سیاست و
مرتضى یوسفى راد
doaj
Religious attitudes and spiritual health among elderly inpatient adults in Shahrekord hospitals [PDF]
, 2016 Background and Objectives: Human is a multidimensional creature and spiritual domain is the central dimension which has an undeniable effect on gaining health.
Alijanpour Agha maleki, M. +3 more
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Analysis of the Quality of Logistics Supply Chain Process Using Six Sigma Scale: A Case Study in One of the Teaching Hospitals in Kerman, 2014 [PDF]
, 2016 Background: In the present competitive era, organizations need to use a suitable model such as supply chain management in order to earn and keep a suitable place in the national arena and gain competitive advantage.
Izadi, Azar +2 more
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Effective Factors in Users' Purchase Intention in Social Media Influencer Marketing due to Personality Characteristics; A Case study: Instagram Social Media Users in Iran [PDF]
, 2023 In today's digital age, social media has become a prominent medium for communication and exerting influence on its users. Influencers within these media, thanks to the compelling content they create, not only gain widespread recognition but also manage ...
Hadi Mohammadi, Homa Doroudi
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کاربرد مؤلفه ی «از آن خودسازی » در تبلیغات تجاری [PDF]
مبانی نظری هنرهای تجسمی, 2016 آفرینش تصویر، راهی شناخته شده برای برقراری ارتباط است. در عصر حاضر خلق اثر به دیگر شکل های ارتباطی و متفاوت از ادوار گذشته تغییر کرده است و با رشد اقصاد به سمت تصویرگری در تبلیغات سوق یافته که بسترهای ارائه آن، بکارگیری کارکردهای ارجاع دهیست چراکه هدف ...
محبوبه طاهری
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Building Information Modeling Adoption Model in Iran [PDF]
, 2020 Iran's construction industry has faced some problems in recent years, including rework, high costs and design errors. Engineers in this field have always emphasized the use of modern methods of building modern technologies and technologies to improve ...
Ali Mohammad Ahmadvand +2 more
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Stackelberg Game Theory Model with Price and Shelf Space Dependent Demand under Revenue Sharing Contract [PDF]
, 2023 This paper focuses on supply chain coordination under a revenue sharing contract. Demand plays a crucial role in modeling inventory systems, particularly in the retail industry where products need to be brought in and taken out of retail stores within ...
Mansureh Mohammadi +1 more
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