Results 31 to 40 of about 68 (44)

The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival

Journal of Destination Marketing & Management, 2018
Seongseop Kim, Ja Young Choe, James F Petrick   +2 more
exaly  

The effects of festival impacts on support intentions based on residents’ ratings of festival performance and satisfaction: a new integrative approach

Journal of Sustainable Tourism, 2015
Zibin Song, Prakash K Chathoth
exaly  

INVESTIGATING DIFFERENCES IN ANTECEDENTS TO VALUE BETWEEN FIRST‐TIME AND REPEAT FESTIVAL‐GOERS

Journal of Travel and Tourism Marketing, 2009
Jin-Soo Lee, Choong-Ki Lee
exaly  

Co-creation experience and place attachment: Festival evaluation

International Journal of Hospitality Management, 2019
Carol X Zhang, Lawrence Hoc Nang Fong, Shina Li   +2 more
exaly  

Authenticity, experience, and loyalty in the festival context: Evidence from the San Fermin festival, Spain

Current Issues in Tourism, 2017
V G Girish, Ching-Fu Chen
exaly  

Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty

Tourism Management, 2017
Sarah Tanford, Shinyong Jung
exaly  

A critical review of the motivational factors for festival attendance based on meta-analysis

Tourism Management Perspectives, 2016
Hyeong Yu Jang
exaly  

The experience economy approach to festival marketing: vivid memory and attendee loyalty

Journal of Services Marketing, 2014
Aikaterini Manthiou, Seonjeong Lee, Liang Tang   +2 more
exaly  

Impact Analysis of a Tourism Festival on Tourists Destination Images

Event Management, 2005
Soyoung Boo, James A Busser, Boo Soyoung   +2 more
exaly  

Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival

Tourism Management, 2016
exaly