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An exploratory case study focusing on the creation, and development of a new political brand: The case of Aam Aadmi Party

Journal of Public Affairs, 2019
In the backdrop of India's rising prominence in BRICS (Brazil, Russia, India, China, and South Africa), understanding of its political environment, electoral competition, and constituent parties with their political ideologies contesting to form government attracts immense interest from the researchers in political science, political marketing, and ...
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