Results 231 to 240 of about 8,187 (289)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Trust and doubt coexist: an empirical study on the acceptance mechanism of transgenic technology among Chinese youth. [PDF]

GM Crops Food
Qu C, Pang Y, Wu Z.
europepmc   +1 more source

The Acceptance of Court Judgments

, 2014
openaire   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Retention and Acceptability of a Linkage-to-Care Intervention Among Patients with Chronic Conditions in Rural South Africa. [PDF]

Int J Environ Res Public Health
Letshokgohla ME, Mashaba RG, Ntimana CB, Maimela E.   +3 more
europepmc   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

An interval-valued Pythagorean fuzzy TOPSIS approach for service quality evaluation of bike-sharing providers under uncertain environment. [PDF]

Sci Rep
Chai N, Chen Z, Zhou W, Zhang S.
europepmc   +1 more source

Acceptance of wearables from consumer ethical judgment

, 2021
Reinares Lara, Eva Marina [0000-0002-5320-9268], Alvarez, Isabel, Arias Oliva, Mario [0000-0002-6874-4036], Olarte Pascual, Cristina [0000-0002-9853-0266], Alesanco Llorente, María [0000-0001-9142-1203]   +4 more
openaire   +2 more sources