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Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Journal of Product & Brand Management, 2023
Purpose Through activism, brands participate in the sociopolitical controversies that shape society today. Based on social identity theory, this study aims to examine the moderating effects of consumer–brand identification (CBI) and political ideology ...
M. Haupt   +4 more
semanticscholar   +1 more source

How Do Employees React When Their CEO Speaks Out? Intra- and Extra-Firm Implications of CEO Sociopolitical Activism

Administrative Science Quarterly, 2022
Business leaders have traditionally avoided wading into society’s debates. Yet more and more CEOs are taking visible public stands on hotly contested issues, engaging in what has come to be called CEO sociopolitical activism.
Adam J. Wowak   +2 more
semanticscholar   +1 more source

Youth Activism for Climate on and Beyond Social media: Insights from FridaysForFuture-Rome

The International Journal of Press/Politics, 2022
The FridaysForFuture movement (FFF), launched by Greta Thumberg's school strikes in 2018, has led a new wave of climate activism worldwide. Young people are at the forefront, with social media serving both as mobilizing tools and expressive spaces ...
Francesca Belotti   +3 more
semanticscholar   +1 more source

Freepalestine on TikTok: from performative activism to (meaningful) playful activism

Journal of International and Intercultural Communication, 2022
Palestinians, like many other diasporic communities, have, on the one hand, articulated their personal experiences and their subjectivities through digitalized channels.
L. Cervi, Carles Marín-Lladó
semanticscholar   +1 more source

Shareholder Activism and Firms' Voluntary Disclosure of Climate Change Risks

Strategic Management Journal, 2019
This paper examines whether -- in the absence of mandated disclosure requirements -- shareholder activism can elicit greater disclosure of firms' exposure to climate change risks.
C. Flammer, M. Toffel, Kala Viswanathan
semanticscholar   +1 more source

Commentary: Brand Activism in a Political World

, 2020
I started The CMO Survey in 2008 with the mission to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society.
C. Moorman
semanticscholar   +1 more source

Enzyme activation for activator and enzyme activity measurement

Biosensors and Bioelectronics, 1993
A new sensing principle of enzyme activation is demonstrated for the determination of glycogen phosphorylase b and its allosteric effector AMP. As the indicator of the phosphorylase catalysed glycogen phosphorolysis, glucose-1-phosphate formation has been detected with an enzyme sequence comprising coentrapped alkaline phosphatase, mutarotase and ...
Wollenberger, Ursula (Prof. Dr.)   +1 more
openaire   +3 more sources

The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens

, 2020
Companies are more frequently taking public stands on often controversial social, political, economic, and environmental issues. Despite the importance of the topic, research on understanding the role of companies in societal change through activism is ...
Meike Eilert, Abigail Nappier Cherup
semanticscholar   +1 more source

Digital feminist activism: girls and women fight back against rape culture

, 2020
In Digital Feminist Activism: Girls and Women Fight Back against Rape Culture, authors Kaitlynn Mendes, Jessica Ringrose, and Jessalynn Keller present an ambitious study of feminist practices in th...
C. Nau
semanticscholar   +1 more source

Answering the crisis with intellectual activism: Making a difference as business schools scholars

Human Relations, 2020
Should business school scholars engage in intellectual activism? This article explicates the origin, the intellectual tradition and politics of intellectual activism, making a case for why management scholars might want to become intellectual activists ...
Alessia Contu
semanticscholar   +1 more source

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