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The Mitigators of Ad Irritation and Avoidance of YouTube Skippable In-Stream Ads: An Empirical Study in Taiwan [PDF]
Information, 2021 On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube and content creators. However, ads inevitably irritate viewers, and as a result, they tend to avoid ads.
Hota Chia-Sheng Lin +2 more
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Gender Differences in Ad Irritation: Implications for Market Segmentation
Marketing Management Journal, 2004 Gender differences in information processing have been studied extensively in the marketing literature. However, few studies have examined the implications of these differences on perceived ad irritation.
SUBHRA CHAKRABARTY +2 more
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Crisaborole-Loaded Nanoemulsion for Atopic Dermatitis: Localized Dermal Delivery of a Phosphodiesterase-4 Inhibitor [PDF]
PharmaceuticsBackground/Objectives: Crisaborole (CRB) is a phosphodiesterase-4 inhibitor used for the topical treatment of mild-to-moderate atopic dermatitis (AD).
Lupe Carolina Espinoza +8 more
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Wharton's jelly mesenchymal stem cell-secretome enhances skin rejuvenation via ApoA4 and SERPINH1 [PDF]
Regenerative TherapyIntroduction: Skin aging arises from intrinsic processes and extrinsic insults (e.g., ultraviolet exposure and oxidative stress). Mesenchymal stromal cell (MSC)-derived secretome offers a cell-free approach to skin regeneration.
Na Eun Lee +4 more
doaj +2 more sources
Examining the factors of influence on avoiding personalized ads on Facebook [PDF]
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 2022 Ad personalization is becoming the dominant promotional tactic, further enhanced by new technologies applications. Greater efficiency is the main goal of such an advertising approach, but it can cause the appearance of the so-called “privacy paradox ...
Damir Dobrinić +2 more
doaj +1 more source
Impact of Mobile Ad Wearout on Consumer Irritation, Perceived Intrusiveness, Engagement, and Loyalty
Journal of Organizational and End User Computing, 2021 Mobile and smart devices provide a platform for firms/brands to communicate directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads on social media messengers, timelines, walls, etc.). Existing research on human-mobile interaction and end-user mobile management only highlights the positive fronts of repetitive ...
Ahmad A. M. Alwreikat, Husam Rjoub
openaire +2 more sources
Brain Sciences, 2023 Not all elements displayed in a YouTube in-stream video ad are attributable to the ad itself. Some of those are automatically introduced by the platform, such as the countdown timer and the time progress bar.
Marco Mancini +9 more
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Journal of Functional Biomaterials, 2023 Atopic dermatitis (AD) is the most common heterogeneous skin disease. Currently, effective primary prevention approaches that hamper the occurrence of mild to moderate AD have not been reported.
Shengnan He +6 more
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Journal of Functional Biomaterials, 2023 Atopic dermatitis (AD) is a common disease-causing skin inflammation, redness, and irritation, which can eventually result in infection that drastically impacts patient quality of life. Resveratrol (Res) is a natural phytochemical famed for its excellent
Raffaele Conte +7 more
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South African Journal of Business Management, 2020 Purpose: Mobile and smart devices provide a platform for firms/brands to communicate directly with past, present, or potential consumers (via online pop-ups, sponsored ads, ads on social media messengers, timelines, and walls, etc.).
Ahmad A.M. Alwreikat, Husam Rjoub
doaj +1 more source