Results 241 to 250 of about 1,453,555 (276)
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Journal of Interactive Marketing, 2019
Does a timer—displayed during an in-stream commercial to show viewers how long they need to wait—help relieve the ad irritation that viewers experience when they have to wait for a video to play? Likewise, does the skip-ad button that allows viewers to skip an ad after several seconds help lessen their irritation with the commercial?
Yongwoog Andrew Jeon +3 more
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Does a timer—displayed during an in-stream commercial to show viewers how long they need to wait—help relieve the ad irritation that viewers experience when they have to wait for a video to play? Likewise, does the skip-ad button that allows viewers to skip an ad after several seconds help lessen their irritation with the commercial?
Yongwoog Andrew Jeon +3 more
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IRRITATE ME AND I’LL BLOCK YOU! – CONSUMER’S COGNITIVE PROCESS LEADING TO AD BLOCKERS
Global Fashion Management Conference, 2018Digital advertising is one of the most crucial medium of communication and marketing (Berner and Kiley, 2005). Digital advertising brings with itself several benefits such as increase in reach, low advertising cost, and high degree of customer engagement.
Khyati Jagan +2 more
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Journal of Psychiatric Practice, 2014
This randomized trial evaluated the therapeutic effect of emotional awareness training on the severity and frequency of pain in patients with irritable bowel syndrome (IBS). Patients' level of alexithymia was also measured.The study involved 100 patients diagnosed with IBS according to the Rome-III criteria. Patients' mean age was 34.98 years (standard
Alireza, Farnam +4 more
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This randomized trial evaluated the therapeutic effect of emotional awareness training on the severity and frequency of pain in patients with irritable bowel syndrome (IBS). Patients' level of alexithymia was also measured.The study involved 100 patients diagnosed with IBS according to the Rome-III criteria. Patients' mean age was 34.98 years (standard
Alireza, Farnam +4 more
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Asia Pacific Journal of Marketing and Logistics
Purpose Grounded in the stimulus-organism-response (S–O–R) framework, this study constructs a theoretical model examining the interplay between ad irritation, ad value and click-through intention in the context of YouTube advertisements.
Burak Yaprak, Selçuk Burak Haşıloğlu
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Purpose Grounded in the stimulus-organism-response (S–O–R) framework, this study constructs a theoretical model examining the interplay between ad irritation, ad value and click-through intention in the context of YouTube advertisements.
Burak Yaprak, Selçuk Burak Haşıloğlu
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Innovation Economics
This study investigates the dual role of YouTube as a platform for both user gratification and commercial advertising, exploring the complex interplay between positive user experiences and disruptive ad encounters. To address this, the paper develops and empirically tests an integrated model that examines how social and entertainment gratifications ...
Muhammad Khan, Haseeb Ullah
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This study investigates the dual role of YouTube as a platform for both user gratification and commercial advertising, exploring the complex interplay between positive user experiences and disruptive ad encounters. To address this, the paper develops and empirically tests an integrated model that examines how social and entertainment gratifications ...
Muhammad Khan, Haseeb Ullah
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2014
Past research in marketing has paid little attention to cognitive-based antecedents to irritation in advertising. This paper addresses that gap and uses psychological reactance theory to explain why variations in perceptions of irritating advertising persist among consumers.
Clinton Amos, Gary Holmes, Lixuan Zhang
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Past research in marketing has paid little attention to cognitive-based antecedents to irritation in advertising. This paper addresses that gap and uses psychological reactance theory to explain why variations in perceptions of irritating advertising persist among consumers.
Clinton Amos, Gary Holmes, Lixuan Zhang
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i-manager's Journal on Augmented & Virtual Reality
This study investigates how Indian gamers perceive dynamic in-game advertising (IGA), using Ducoffe's advertising value model to understand their views on entertainment, informativeness, and irritation. Drawing on qualitative content analysis based on in-depth interviews and focus group discussions with 25 regular gamers the research uncovers eight ...
Sai Srinivas T. Aditya +1 more
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This study investigates how Indian gamers perceive dynamic in-game advertising (IGA), using Ducoffe's advertising value model to understand their views on entertainment, informativeness, and irritation. Drawing on qualitative content analysis based on in-depth interviews and focus group discussions with 25 regular gamers the research uncovers eight ...
Sai Srinivas T. Aditya +1 more
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The European Journal of Health Economics
This study aimed to evaluate the impact of adding four bolt-ons (skin irritation (SI), self-confidence (SE), social relationships (SR) and sleep (SL)) on psychometric performance of EQ-5D-5L and compare it to PROMIS-29 and Skindex-16 in patients with psoriasis (Ps) and atopic dermatitis (AD).Paper-based questionnaires were completed by 125 Ps and 111 ...
Sandra N. Naguib +5 more
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This study aimed to evaluate the impact of adding four bolt-ons (skin irritation (SI), self-confidence (SE), social relationships (SR) and sleep (SL)) on psychometric performance of EQ-5D-5L and compare it to PROMIS-29 and Skindex-16 in patients with psoriasis (Ps) and atopic dermatitis (AD).Paper-based questionnaires were completed by 125 Ps and 111 ...
Sandra N. Naguib +5 more
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Drugs under experimental and clinical research, 2002
The local irritating effect of Veen 3G Inj. (glucose-added acetic acid maintenance infusion solution) was examined in male rabbits. We studied the local irritating effect of the infusion solution compared with that of Ringer's solution, 5% sulfobromophthalein sodium injection, distilled water for injection or glucose-added Ringer's solution.
K, Onodera +7 more
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The local irritating effect of Veen 3G Inj. (glucose-added acetic acid maintenance infusion solution) was examined in male rabbits. We studied the local irritating effect of the infusion solution compared with that of Ringer's solution, 5% sulfobromophthalein sodium injection, distilled water for injection or glucose-added Ringer's solution.
K, Onodera +7 more
openaire +1 more source