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Adapting to a Changing Market:
Cornell Hotel and Restaurant Administration Quarterly, 1994In the late 1980s, the California Country Club noticed that, in addition to losing money, its full-service restaurant was no longer serving its target customers-golfers. Business people ("suits") had become the golf club's primary lunchtime customers while the golfers had abandoned the restaurant for less formal, less expensive, and quicker lunch ...
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Adaptation of Marketing Mix Elements in International Markets
Journal of Global Marketing, 2010ABSTRACT This research identifies the extent to which individual marketing mix elements are adapted for international markets and how company, industry, and market factors influence the level of adaptation. The study is based on a survey of executive-level managers in U.S.-based companies that market products internationally.
Thomas L. Powers, Jeffrey J. Loyka
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Regulation and Adaptive Markets
Abstract In Chapter 20 we propose a framework for regulatory reform that begins with the observation that financial manias and panics cannot be legislated away, and may be an unavoidable aspect of modern capitalism. Like hurricanes and other forces of nature, market bubbles and crashes cannot be entirely eliminated, but their most ...Andrew W. Lo, Ruixun Zhang
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The Adaptive Markets Hypothesis
The Journal of Portfolio Management, 2004One of the most influential ideas in the past 30 years is the efficient markets hypothesis, the idea that market prices incorporate all information rationally and instantaneously. The emerging discipline of behavioral economics and finance has challenged the EMH, arguing that markets are not rational, but rather driven by fear and greed.
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Adaptations for the French Market
2006The aim of this chapter is to explore local adaptations of international campaigns with specific reference to France. We begin this discussion with an overview of approaches to international advertising, examining the advantages and disadvantages of tailoring global campaigns to individual markets. To gain a better understanding of how these strategies
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Adaptive Linear Market Value Functions for Targeted Marketing
2004This paper presents adaptive linear market value functions to solve the problem of identification of customers having potential market value in targeted marketing. The performance of these methods is compared with some standard data mining methods such as simple Naive Bayes.
Jiajin Huang +3 more
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Appropriate evidence for adaptive marketing authorization
Nature Reviews Drug Discovery, 2013Adaptive marketing authorization approaches may, in some instances, replace traditional binary regulatory decisions on drug approval with progressive reduction of uncertainty about the benefit–risk profile of a drug through iterative evidence gathering and evaluation. How should the nature of such evidence be determined?
de Jong, J.P. +4 more
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Adaptation in the Market Economy
2000Perhaps the most fundamental distinction between mechanical systems and complex adaptive systems concerns the role of knowl- edge or information. In the former, complete information about the future as well as the present is universally available at all times, so there is no need for adaptation or adjustment of any kind.
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Market-Based Adaptive Discussion Forums
2009One of the most successful and simplest Internet-based systems to promote the spread of knowledge are discussion forums. Unfortunately, not much research has been done to improve them by introducing adaptive capabilities. In this paper we discuss a market-oriented mechanism to promote the knowledge exchange activity in discussion forums.
Natalia López +4 more
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2019
The purpose of the study is to critically examine the empirical evidence of Efficient Market Hypothesis (EMH) that pose challenges to the concept of perpetual informational efficiency of financial markets and to provide a context in which a better understanding of behavioural biases can be attained through the evolutionary perspective provided by ...
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The purpose of the study is to critically examine the empirical evidence of Efficient Market Hypothesis (EMH) that pose challenges to the concept of perpetual informational efficiency of financial markets and to provide a context in which a better understanding of behavioural biases can be attained through the evolutionary perspective provided by ...
openaire +1 more source