Results 191 to 200 of about 3,140 (255)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee   +3 more
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

Artificial Intelligence Tools for Carbon Nanotube Research: Opportunities From Synthesis to Applications

open access: yesCarbon and Hydrogen, EarlyView.
Artificial intelligence tools are reshaping carbon nanotube research by connecting synthesis, characterization, and application‐oriented design. This review outlines how supervised learning, deep learning, Bayesian optimization, and large language models accelerate data extraction, experiment planning, and structure–property discovery for carbon ...
Yanlong Zhao   +6 more
wiley   +1 more source

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