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The image of the marketing communication addresser as a fragment of the value worldview of businessmen [PDF]
SHS Web of ConferencesThe article is the study of the image of the addresser in marketing texts within the context of the value worldview of businessmen. It postulates that the image of the addresser being a key participant in the marketing communicative situation not only ...
Kunizhev Mikhail, Elkin Vladimir
exaly +2 more sources
Codes’ Switching as Strategic Resource of an Addresser in Mass Media Discourse
SHS Web of Conferences, 2018 The article considers “codes’ switching” as a special linguistic and socio-cultural competence. The authors provide an analysis of an addresser’s strategic use of a marked code as a specific tool of an individual aim-achieving.
Verbitskaya Olga +2 more
exaly +2 more sources
Public Expertise: Conflictogenic Potential of Cross-Party Parliamentary Communication [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article deals with the issues related to the identification of public opinion about the conflict potential of cross-party communication in the Russia7n parliament.
Irina A. Zyubina, Tatiana Yu. Tameryan
doaj +1 more source
Dialogicity of Texts Representing Book Publishing Internet Discourse (on the Example of a Russian Publishing Group “Azbuka-Attikus”) [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The article is devoted to the description and analysis of the peculiarities of book publishing internet-discourse from the perspective of its dialogicity.
Ella A. Zoidze
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Public Internet discussions on faith: The problem of persuasion effectiveness [PDF]
Жанры речи, 2021 Considering effective communication, linguists traditionally focus on the type of the addressee and the conditions of their interaction with the addresser.
Matyashevskaya , Angelina Igorevna
doaj +1 more source
The Basic Model and Variability of Educational Webinar as a Speech Genre [PDF]
Актуальные проблемы филологии и педагогической лингвистики, 2022 The study is devoted to the analysis of the speech genre of the webinar related to the educational field – the field of teaching children and adults.
Maria N. Krylova
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Communicative tactics of self-presentation of the addresser in Lesya Ukrainka's epistolary discourse
Вісник Харківського національного університету імені В. Н. Каразіна. Серія Філологія. Vìsnik Harkìvsʹkogo nacìonalʹnogo unìversitetu ìmenì V.N. Karazìna. Serìâ Fìlologìâ., 2023 The article examines the communicative tactics of the addresser's self-presentation in Lesya Ukrainka's epistolary discourse. The study of letters belonging to one and the same linguistic personality, in the unity of linguistic and extralinguistic ...
Natalia Diachok, Olena Kuvarova
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Internet genre of conversation with a priest: The problem of communication efficiency [PDF]
Жанры речи, 2022 There is no doubt that the Internet has a huge impact on modern communication and significantly expands its capabilities. Apparently, various genres, including rather conservative religious discourse, are successfully adapting to this new type of online ...
Matyashevskaya, Angelina Igorevna
doaj +1 more source
East European Journal of Psycholinguistics, 2020 The article draws on a broad interpretation of the invective as a non‑standard (non-literary) vocabulary known in linguistics as jargonisms, expletives, vulgarisms; foul, pejorative, negatively coloured, disparaging, slang, obscene, coarse, abusive ...
Oleksandr Mezhov +2 more
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Вестник Волгоградского государственного университета: Серия 2. Языкознание, 2021 From the standpoint of communicative approach conflict mobilization is considered in the article as an actual practice of protest communication in modern Russia. The parameters of the collective- personal dimension of conflict mobilization in the
Marina V. Milovanova +1 more
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