Results 231 to 240 of about 26,905 (295)

Dancing to multiple tunes: Establishing legitimacy with first‐time and repeat backers in crowdfunding campaigns

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Using 14,108 Kickstarter crowdfunding campaigns, we examine three strategies to gather support from first‐time versus repeat backers: narrative distinctiveness aligning with backers' expectations of novelty, endorsement from Kickstarter staff, and campaign leadership's reciprocity of funding other campaigns.
Stephanie Hepp   +2 more
wiley   +1 more source

Toward a theory of Bayesian experimentation in early‐stage ventures

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary The entrepreneurship literature has established the benefits of experimentation but has paid comparatively little attention to its costs. We develop a Bayesian model to illustrate the entrepreneurial choice between direct and experimental entry.
Andrea Contigiani   +2 more
wiley   +1 more source

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