Results 281 to 290 of about 4,939,513 (323)
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Young adult consumers' involvement in branded smartphone based service apps
Information Technology and People, 2019Purpose The purpose of this paper is to investigate various factors that shape young adult consumers’ smartphone-based service app involvement and their subsequent development of brand loyalty for the app.
Juhi Gahlot Sarkar, Abhigyan Sarkar
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Are cartoon ads effective for adult consumers?
International Journal of Internet Marketing and Advertising, 2013The purpose of this study is to investigate the effects of cartoons in advertising. An experiment was conducted to assess consumer responses towards cartoons and non-cartoon ads of both high and low involvement products. The results revealed an interaction between ad design and involvement level.
Pakakorn Rakrachakarn, George P. Moschis
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Perceptions of Direct-to-Consumer Advertising and the Older Adult Population
The Consultant Pharmacist, 2016Direct-to-consumer advertising (DTCA) has become a prominent feature of our society and reaches many consumers through their televisions, radios, and computer screens. In 2004, the average United States citizen was exposed to more than 16 hours of DTCA per year, and the number of hours has steadily increased.
Trista Askins, Bailey, Megan, Fenney
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Older adults' perceptions and understanding of direct‐to‐consumer advertising
Journal of Consumer Marketing, 2006PurposeThis paper aims to investigate older consumers' perceptions of the effects of direct‐to‐consumer advertising (DTCA), their views on the amount and type of information that should be provided, and their understanding of information typically contained.Design/methodology/approachParticipants were 97 adult members of a social/education group, aged ...
Jones, Sandra, Mullan, Judy
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Social Networks and Credit Card Overspending Among Young Adult Consumers [PDF]
, 2012 Research that has looked at the reasons why young individuals overspend using their credit cards has not paid attention to the perceptions that they have about important others' credit card debt, their expectations as to how much to spend when they ...
Veneta Sotiropoulos, A. d’Astous
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Adult consumer education across Europe – redressing the market or reaching the vulnerable consumer
International Journal of Consumer Studies, 2003Consumer education is an important EU and United Nations priority. In most countries’ formal education systems, it is not a single discipline in its own right, but a cross‐curricular subject involving many areas of the school curriculum. Adult consumers are expected to be critical and informed consumers but may not know how to acquire the appropriate ...
Maria Schuh, Mike Kitson
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The Newspaper as a Source of Consumer Information for Young Adults
Journal of Advertising, 1977Abstract Data from a random sample of 185 young adults selected from a major midwestern metropolitan area offers strong evidence to indicate that these individuals (19–34 years of age) have very specific usage and preference patterns when they turn to the daily newspaper.
Ernest F. Larkin, Gerald L. Grotta
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Disability and Adult Education - the consumer view
Disability & Society, 1995Developments in recent years have shown an increasing interest in the educational needs and aspirations of disabled adults. There is still, however, limited research information representing the disabled person's voice. This paper describes the outcomes from a survey of the educational experiences of 44 physically disabled adults in the North West of ...
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Adult consumers of UHT milk and their descriptions of the product
Journal of Consumer Studies & Home Economics, 1990A supermarket survey in the U.S. of 200 purchasers of dairy products, revealed that 29% had tried UHT milk. These consumers of the product, resulting from a relatively new technology available in the country, were more frequently in the age range 25–44 years than were the total survey respondents.
JOANNE M. PEARSON +2 more
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Adult Notions of Adults' and Children's Perceptions of Consumer Product Risk
Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 1995An experiment was performed to examine adults' perceptions of other adults' and children's perceptions of risk. The differences in how adults assess risk to themselves, to other adults, and to children based on their own perceptions and on the perceptions they believe the “others” will hold for themselves were explored.
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