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Targeted advertising and advertising avoidance
The RAND Journal of Economics, 2011I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertisingâavoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
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Advertising Business, Advertising Culture
Canadian Review of American Studies, 1999Thomas Frank. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago and London: University of Chicago Press, 1997. Pp. xii + 287 and illustrations. Pamela Walker Laird. Advertising Progress: American Business and the Rise of Consumer Marketing.
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Dermatologic Clinics, 1993
Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal.
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Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal.
openaire +2 more sources