Results 71 to 80 of about 312,502 (300)
Non-Comparative versus Comparative Advertising of Quality [PDF]
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the unobservable quality levels determines how the firms share the market.
Claude Fluet, Winand Emons
core
Investigations of Interests that are Induced by Remarkers and their Remarks for Item Advertisements Based on Influencer\u27s Recommendation [PDF]
, 2019 In order to sell items of a genre that each user is not interested in, their latent interests of the genre have to be induced. Therefore, we focus on "Influencer," who is the person that has a large impact on a user\u27s behaviors, and research a ...
ARASAWA Komei, HATTORI Shun, KUDO Yasuo
core +2 more sources
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Online Casino Advertising: Testing the Limits of Commercial Speech [PDF]
, 2006 The advent of the Internet has revolutionized the daily lives of everyone by giving increased access to information and consumer transactions, while also adding change and further complexity to the law. Gambling has adapted to the arrival of the Internet
Hall, Andrew
core +4 more sources
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Peer crowd-based targeting in E-cigarette advertisements: a qualitative study to inform counter-marketing. [PDF]
, 2020 BACKGROUND:Cigarette lifestyle marketing with psychographic targeting has been well documented, but few studies address non-cigarette tobacco products.
Jordan, Jeffrey W +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Analysis of Political Party Twitter Accounts' Retweeters During Japan's 2017 Election
, 2018 In modern election campaigns, political parties utilize social media to advertise their policies and candidates and to communicate to the electorate. In Japan's latest general election in 2017, the 48th general election for the Lower House, social media,
Toriumi, Fujio, Yoshida, Mitsuo
core +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source
Sugary Drink FACTS 2014: Some Progress but Much Room for Improvement in Marketing to Youth [PDF]
, 2014 This report updates a 2011 report on the same topic. Using the same methods as the last report, researchers examined changes in the nutritional content of sugar-sweetened drinks including sodas, fruit drinks, flavored waters, sports drinks, iced teas, as
Carol Hazen +10 more
core