Results 41 to 50 of about 113,466 (163)
COMPARATIVE ANALYSIS OF CELEBRITY AND NON-CELEBRITY ADVERTISEMENT [PDF]
Paradigms, 2013 This study is undertaken to make a comparative analysis of celebrity advertisement and non-celebrity advertisement with respect to attitude toward advertisement, attitude toward brand, purchase intentions, and advertising attributes.
Ammar Asad +2 more
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methaodos.revista de ciencias sociales, 2018 This article analyses the system of autoregulation in the advertisement industry in Spain. It examines the activity done by Autocontrol, as well as the responsible sense acquired by the agents implied on the advertisement practice.
Fátima Presas Mata
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Behavioral SciencesThis review addresses the issues of low consumer engagement and market development difficulties in intangible cultural heritage (ICH) products. Dietary ICH products are selected as research materials to discover contemporary commercial survival paths for
Ruiying Kuang +5 more
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Discipline “Design of advertisement” in the Art pedagogical education
Освітній вимір, 2009 In article Is considered the questions of the role and place of the disciplines "Design of advertisement" in the learning process of the art-graphic department of Kriviy Rig pedagogical university.
V.V. Tomashevskiy
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Misinformative Advertising [PDF]
SSRN Electronic Journal, 2009 This paper analyzes how advertising can be used to mislead rivals in an oligopoly environment with demand uncertainty. In particular, we examine a two-period game in which two firms each sell a differentiated product whose attractiveness vis-à-vis the competitor's product is unknown.
openaire +1 more source
Interaction of Universal and Ethnocultural Codes in Structure of Advertisement Communication
SHS Web of Conferences, 2018 This work presents the systematized Russian and foreign scientific knowledge about the specific functioning of advertisement discourse in multiethnic society.
Ezhova Elena N., Dvoenko Oksana A.
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USING FIGURATIVE LANGUAGE IN COSMETIC ADVERTISEMENTS ON INDONESIAN TELEVISION
English Education Journal: Jurnal Pengembangan Pendidikan dan Pengembangan Pengajaran Bahasa, 2020 Advertisement is one of the essential types of mass communication expected to persuade people to buy products or services. In advertisement, language use should be persuasive because it intends to influence the customers to purchase the items.
Mastura Sofyan +2 more
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Kapitalisasi Tubuh Perempuan dalam Iklan Televisi
Jurnal Komunikasi, 2016 Woman body in the television advertisement becomes instrument to accumulate the capital. This article aims to describe role of television advertisement to communicate each other, give information, define new product, accumulate the capital and increase ...
Muhammad Imam Zamroni
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Advertisement Synthesis Network for Automatic Advertisement Image Synthesis
International Journal of Antennas and PropagationImage advertising is widely used by companies to advertise their products and increase awareness of their brands. With the constant development of image generation techniques, automatic compositing of advertisement images has also been widely studied ...
Qin Wu, Peizi Zhou
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