Results 171 to 180 of about 18,176 (271)

The Influence of Aesthetic Liking on Product Evaluation: How and When It Differs With Brand Strength and Product Type

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen   +2 more
wiley   +1 more source

Measuring the Burden of Choice: Development and Validation of a Choice Overload Scale

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Excessive choice imposes substantial cognitive demands on consumers, impair decision‐making, and generate negative consumer responses—a phenomenon widely known as the choice overload effect. Despite its conceptual prominence in consumer research and its enduring relevance in today's consumer markets, existing approaches to measuring choice ...
Jennifer Musial
wiley   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Porous Carbon Materials for Carbon Dioxide Capture

open access: yesCarbon Energy, EarlyView.
This work aims to address the current status and challenges associated with the regulation of pore structures, as well as the influence of pore structures on CO2 capture. Systematic quantitative analysis of structure–property relationships, combined with machine learning approaches, can effectively evaluate the contributions of structural ...
Zhifu Liu   +6 more
wiley   +1 more source

Molecular‐Tailored Ultrathin Hydrophobic Interphases for High‐Stable Zinc Metal Anodes

open access: yesCarbon Energy, EarlyView.
Through a systematic comparison of the effects of alkyl small molecules with different backbone chain lengths and terminal structural distributions on the surface coverage and ordering of hydrophobic interfacial layers, the highly ordered FT‐SAMs are successfully constructed.
Jiajin Song   +9 more
wiley   +1 more source

An Analytical Design Model of a Vacuum Pressure Swing Adsorption Process for Biogas Upgrading

open access: yesChemie Ingenieur Technik, EarlyView.
A steady‐state model was developed for a vacuum pressure swing adsorption (VPSA) process comprising adsorption, depressurization, and evacuation steps. The resulting analytical plant design model provides the optimal adsorber height required to achieve a target product purity with maximum bed utilization.
Thomas Welter   +3 more
wiley   +1 more source

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