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The subsiding sizzle of advertising history
Journal of Historical Research in Marketing, 2011PurposeThis paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing scholars and business historians in the history of advertising, help scholars that are unfamiliar with the field in choosing an appropriate theoretical and ...
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Media History and Advertising Archives
American Journalism, 2020Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention.
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Advertising History-According to the Textbooks
Journal of Advertising, 1980Abstract With two exceptions, introductory advertising texts present a naive and inaccurate account of the history and development of advertising. National advertising is described merely as an attempt to inform distant consumers about the manufacturer's product, an explanation which is inadequate and at odds with historical and contemporary evidence ...
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The history of food advertising intersects with a wide range of scholarship, including studies of business, gender, class, race, and region. Advertisements are rich historical sources, offering glimpses of the daily habits and aspirations of consumers. Food manufacturers beginning in the nineteenth century developed strategies to market their products ...
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The Journal of the American College of Dentists, 2001
The authors "read" the historical dental codes prohibiting advertising and the U. S. Supreme Court decision striking down prohibitions against advertising by lawyers in Arizona, and by extension, professional advertising generally. The arguments presented in defense of prohibiting professional advertising and the court's responses to each are presented
L, Jerrold, H, Karkhanehchi
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The authors "read" the historical dental codes prohibiting advertising and the U. S. Supreme Court decision striking down prohibitions against advertising by lawyers in Arizona, and by extension, professional advertising generally. The arguments presented in defense of prohibiting professional advertising and the court's responses to each are presented
L, Jerrold, H, Karkhanehchi
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Advertising Ephemera and the Angel of History
positions: asia critique, 2012This essay addresses a crucial object world of modern urban China, commodity advertising. It shows how attention to advertisements requires forceful wresting of images out of linear time. That the ads are themselves illustrations of linear time in popular narratives of modern history makes them complex.
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THE HISTORY OF ADVERTISING BY ACCOUNTANTS
Accounting Historians Journal, 1985Thomas D. Wood, Anne J. Sylvestre
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