Results 91 to 100 of about 2,201,146 (268)

Advertiser Content Understanding via LLMs for Google Ads Safety [PDF]

open access: yesarXiv
Ads Content Safety at Google requires classifying billions of ads for Google Ads content policies. Consistent and accurate policy enforcement is important for advertiser experience and user safety and it is a challenging problem, so there is a lot of value for improving it for advertisers and users.
arxiv  

AdSplit: Separating smartphone advertising from applications [PDF]

open access: yesarXiv, 2012
A wide variety of smartphone applications today rely on third-party advertising services, which provide libraries that are linked into the hosting application. This situation is undesirable for both the application author and the advertiser. Advertising libraries require additional permissions, resulting in additional permission requests to users ...
arxiv  

Analyzing Patterns and Influence of Advertising in Print Newspapers [PDF]

open access: yesarXiv
This paper investigates advertising practices in print newspapers across India using a novel data-driven approach. We develop a pipeline employing image processing and OCR techniques to extract articles and advertisements from digital versions of print newspapers with high accuracy.
arxiv  

Estimating Individual Advertising Effect in E-Commerce [PDF]

open access: yesarXiv, 2019
Online advertising has been the major monetization approach for Internet companies. Advertisers invest budgets to bid for real-time impressions to gain direct and indirect returns. Existing works have been concentrating on optimizing direct returns brought by advertising traffic.
arxiv  

Spanglish in Advertising

open access: yesRevista de Lenguas Modernas, 2015
<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Este artículo estudia algunos acontecimientos históricos en el desarrollo de la publicidad y del </span><span>Spanglish </span><span>y cómo estos dos campos se relacionan.
openaire   +7 more sources

Language of advertising [PDF]

open access: yes, 1928
This item was digitized by the Internet Archive.
Bunker, Howard Q.
core   +1 more source

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