Results 131 to 140 of about 2,354,051 (336)
Journal of Architecture, Art & Humanistic ScienceThe production of shadows with symbolic and meaningful connotations that require analysis and awareness by the viewer increases the attractiveness of the advertisement and its consolidation in the mind of the viewer.
Dr. Dalia Mohsen Jaber Alwany +1 more
doaj +1 more source
THE DIGITAL ADVERTISING ECOSYSTEM VISUALIZATION LITERATURE REVIEW [PDF]
, 2019 Valerio Stallone, Michael Klaas
openalex +1 more source
Consumer information on products affects competition and profits. We analyze firms' decisions to impart product information through advertising: comparative advertising also allows them to impart information about rivals' products. If firms sell products
Régis Renault, Simon P. Anderson
core
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Mobile Advertising Technology Acceptance Model (M-TAM): An Extension of TAM in Mobile Marketing Context [PDF]
, 2018 Mirza A. Haq, Arsalan Mujahid Ghouri
openalex +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source