Results 161 to 170 of about 2,321,752 (411)
Who are the advertisers? [PDF]
, 2001 We seek to explain why TV advertising is dominated by a few product categories. We apply a model of the TV industry that encompasses both the product markets and the market for TV viewers to discuss who will advertise on TV. Under the assumption that viewers dislike advertising, entailing a contagion effect in advertising, we find that less profitable ...
Nilssen, Tore, Sørgard, Lars
openaire +3 more sources
Revista de Lenguas Modernas, 2015 <div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>Este artículo estudia algunos acontecimientos históricos en el desarrollo de la publicidad y del </span><span>Spanglish </span><span>y cómo estos dos campos se relacionan.
openaire +6 more sources
The Advertising of the Battle Creek Sanitarium Company. [PDF]
, 1906 William Allen Pusey
openalex +1 more source
Product differentiation in the fruit industry: Lessons from trademarked apples
Agribusiness, EarlyView.Abstract We derive price premiums for patented or trademarked apple varieties, also known as “club apples,” compared to open‐variety apples. We use an expansive retail scanner dataset, along with unique data on apple taste characteristics, to estimate monthly club apple premiums for 2008–2018.
Modhurima Dey Amin +3 more
wiley +1 more source
Arabic Typography Design Considerations Suitable for Wordmark Logos
Journal of Architecture, Art & Humanistic ScienceThe trademark is the most important element in confirming the visual identity of an organization or company. Its main function is to introduce and constantly remind it to confirm a specific idea of it.
Prof. Abeer Hassan Abdo +2 more
doaj +1 more source
The EU Digital Services Act: what does it mean for online advertising and adtech? [PDF]
arXivWhat does the Digital Services Act (DSA) mean for online advertising? We describe and analyse the DSA rules that are most relevant for online advertising and adtech (advertising technology). We also highlight to what extent the DSA's advertising rules add something to the rules in the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
arxiv
Determining the influence of belonging to a wine protected designation of origin on profitability
Agribusiness, EarlyView.Abstract To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer ...
Jordi Moreno Gené +2 more
wiley +1 more source