Results 161 to 170 of about 1,104,275 (313)

The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising

open access: yes
This article examines brand-execution tactics in television, internet video advertising, and in brand placement within TV programs. Multiple studies provide evidence that showing the brand early and often—and having at least one verbal mentionenhances ...
Romaniuk, Jenni
core  

COOPERATIVE ADVERTISING RENT DISSIPATION [PDF]

open access: yes
Generic advertising is used by fish producers to accelerate demand growth to alleviate temporary surpluses. Whether this cooperative promotional venture is profitable depends on a number of factors including industry supply response.
Kinnucan, Henry W.   +2 more
core  

Mental Health Stigma in Psychiatric Genetics: Insights and Recommendations From the ISPG Member Survey on Stigma

open access: yesAmerican Journal of Medical Genetics Part B: Neuropsychiatric Genetics, EarlyView.
ABSTRACT Little is known about how stigma is perceived within psychiatric genetics, a field increasingly central to public discussions about heredity, neurodiversity, and psychiatric risk. Understanding how stigma is perceived and experienced by psychiatric geneticists is important for guiding responsible communication and future stigma‐reduction ...
Anaïs B. Thijssen   +14 more
wiley   +1 more source

Effects of cigarette greenwashing advertising on behavioral economic demand, puff topography, and health risk perception. [PDF]

open access: yesJ Exp Anal Behav
Strickland JC   +8 more
europepmc   +1 more source

Descriptive Epidemiology From the Myhre Syndrome Foundation Registry: The Value of Self‐Reported Data

open access: yesAmerican Journal of Medical Genetics Part C: Seminars in Medical Genetics, EarlyView.
ABSTRACT Myhre syndrome is an ultrarare genetic disease characterized by short stature, distinct craniofacial features, cardiovascular and respiratory fibrosis and stenosis, neurodevelopmental delays, autism, intellectual disability, and hearing loss. The natural history of Myhre syndrome is still not fully understood due to a small patient population ...
Mary K. Young   +6 more
wiley   +1 more source

DOES GENERIC ADVERTISING WRAP DEMAND CURVATURE? [PDF]

open access: yes
This paper reconsiders the impacts of generic advertising on commodity prices that may be induced through demand effects. Rather than considering a simple demand shift, we consider the possibility that advertising leads to a change in the curvature of ...
Weaver, Robert D., Chin, Ming-Chin
core  

‘Hurry Up and Get Me out of Here’: The Experience of People Under 65 Years (Still) Stuck in Aged Care

open access: yesAustralian Journal of Social Issues, EarlyView.
ABSTRACT Following the Royal Commission into Aged Care Quality and Safety, the Australian Government set a target for no‐one under 65 years of age to be living in residential aged care (RAC) by 2025. The numbers of young people in residential aged care (YPIRAC) have significantly declined since the start of the targets.
Elroy Dearn   +4 more
wiley   +1 more source

Home - About - Disclaimer - Privacy