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Impact of Spanish gambling regulations on online gambling behavior and marketing strategies. [PDF]
Harm Reduct JAonso-Diego G +2 more
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Journal of Advertising, 2023
Virtual influencers, generated on the computer, are changing the advertising industry. More and more brands utilize virtual instead of human influencers as endorsers for their marketing campaigns for a variety of reasons, e.g., better control of the ...
Claudia Franke +2 more
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Virtual influencers, generated on the computer, are changing the advertising industry. More and more brands utilize virtual instead of human influencers as endorsers for their marketing campaigns for a variety of reasons, e.g., better control of the ...
Claudia Franke +2 more
semanticscholar +1 more source
Journal of Interactive Advertising, 2023
Virtual influencers (VIs), computer-generated characters that serve as influencers, offer novel and cost-effective advertising strategies. VIs’ roles and appearances are comparable to those of human influencers (HIs) in advertising in that they mimic ...
Kathryn J. Byun, Sun Joo Grace Ahn
semanticscholar +1 more source
Virtual influencers (VIs), computer-generated characters that serve as influencers, offer novel and cost-effective advertising strategies. VIs’ roles and appearances are comparable to those of human influencers (HIs) in advertising in that they mimic ...
Kathryn J. Byun, Sun Joo Grace Ahn
semanticscholar +1 more source
Sustainability advertising: literature review and framework for future research
International Journal of Advertising, 2023A growing number of consumers want companies to act sustainably. Companies have responded by advertising their sustainability initiatives, practices, and products.
S. Rathee, Tyler Milfeld
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Journal of Advertising, 2021
Afforded by new digital technologies, consumer interactions are breaking the boundaries of basic assumptions about interpersonal communication, mass communication, and the concepts arising from the two.
Chen Lou
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Afforded by new digital technologies, consumer interactions are breaking the boundaries of basic assumptions about interpersonal communication, mass communication, and the concepts arising from the two.
Chen Lou
semanticscholar +1 more source
Journal of Advertising, 2022
The concept of the metaverse was first coined in the science fiction novel Snow Crash published 30 years ago, serving as the pregenesis concept of the next groundbreaking development in communication and technology fields for several decades.
Sun Joo Grace Ahn +2 more
semanticscholar +1 more source
The concept of the metaverse was first coined in the science fiction novel Snow Crash published 30 years ago, serving as the pregenesis concept of the next groundbreaking development in communication and technology fields for several decades.
Sun Joo Grace Ahn +2 more
semanticscholar +1 more source
Journal of Global Scholars of Marketing Science, 2021
Millennials are among the largest age cohorts in United States commanding the strong buying power. They are digital natives perplexing the marketing world to develop effective digital advertising strategies because they have become expert at avoiding ...
Alison Munsch
semanticscholar +1 more source
Millennials are among the largest age cohorts in United States commanding the strong buying power. They are digital natives perplexing the marketing world to develop effective digital advertising strategies because they have become expert at avoiding ...
Alison Munsch
semanticscholar +1 more source
Journal of Advertising, 2021
Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry digital and automatic tools that enable advertisers to automate ...
Colin Campbell +3 more
semanticscholar +1 more source
Traditionally, the production and distribution of advertising material has relied on human effort and analog tools. However, technological innovations have given the advertising industry digital and automatic tools that enable advertisers to automate ...
Colin Campbell +3 more
semanticscholar +1 more source
International Journal of Advertising, 2021
With the rise of social media, social media influencers (SMIs) have steadily gained importance as brand endorsers by establishing strong parasocial relationships (PSRs) with their followers.
Priska L. Breves +4 more
semanticscholar +1 more source
With the rise of social media, social media influencers (SMIs) have steadily gained importance as brand endorsers by establishing strong parasocial relationships (PSRs) with their followers.
Priska L. Breves +4 more
semanticscholar +1 more source
Journal of Advertising, 2022
The Journal of Advertising (JA) is a leading journal devoted to the development of advertising theory and practice. In celebration of JA’s 50th anniversary, this article presents an in-depth retrospective of the journal and compares it with the other ...
Naveen Donthu +3 more
semanticscholar +1 more source
The Journal of Advertising (JA) is a leading journal devoted to the development of advertising theory and practice. In celebration of JA’s 50th anniversary, this article presents an in-depth retrospective of the journal and compares it with the other ...
Naveen Donthu +3 more
semanticscholar +1 more source