Results 341 to 350 of about 2,493,688 (392)
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International Journal of Advertising, 2021
Artificial intelligence (AI) has been widely applied in the advertising industry and attracted increasing attention from advertising scholars. However, the general public’s perceptions of AI in advertising have been relatively neglected within the ...
Linwan Wu, N. Dodoo, T. Wen, Li Ke
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Artificial intelligence (AI) has been widely applied in the advertising industry and attracted increasing attention from advertising scholars. However, the general public’s perceptions of AI in advertising have been relatively neglected within the ...
Linwan Wu, N. Dodoo, T. Wen, Li Ke
semanticscholar +1 more source
International Journal of Advertising, 2020
Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important for understanding users’ psychological responses ...
Bartosz W. Wojdynski, Nathaniel J. Evans
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Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important for understanding users’ psychological responses ...
Bartosz W. Wojdynski, Nathaniel J. Evans
semanticscholar +1 more source
Automatica, 2006
The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a ballet performance. We take into consideration a word-of-mouth effect, which means that people buying a ticket tell their friends about it, so that advertising is unnecessary to inform those people ...
Jørgensen, Steffen +2 more
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The paper considers a problem of how to minimize advertising costs to sell seats for a particular event, for instance, a sports game, a rock concert or a ballet performance. We take into consideration a word-of-mouth effect, which means that people buying a ticket tell their friends about it, so that advertising is unnecessary to inform those people ...
Jørgensen, Steffen +2 more
openaire +5 more sources
Advertising agencies and advertisers' perceptions of internet advertising
International Journal of Advertising, 2002This paper investigates advertising agencies' and advertisers' perceptions of internet advertising in Singapore. More specifically, we compare its effectiveness in achieving five communication objectives—category need, brand awareness, brand attitude, brand purchase intention and purchase facilitation (Rossiter & Percy 1997)—with other marketing ...
Tan Dai Shij, Francis Piron
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Advertising in France: the advertiser‐advertising agency relationship
European Journal of Marketing, 1976Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Michel Chevalier, Bernard Catry
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Targeted advertising and advertising avoidance [PDF]
The RAND Journal of Economics, 2011 I examine how the increasing ability of firms to target their ads influences market outcomes when consumers have access to advertising‐avoidance tools. Although firms generally benefit from improved targeting, consumers need not. I also show that there may be too little blocking of ads in equilibrium and consider the role of targeted advertising when ...
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Marketing science (Providence, R.I.), 2018
Observational methods often fail to accurately recover the treatment effects generated from randomized advertising experiments on Facebook.
Brett R. Gordon +3 more
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Observational methods often fail to accurately recover the treatment effects generated from randomized advertising experiments on Facebook.
Brett R. Gordon +3 more
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SSRN Electronic Journal, 2004 Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyze a monopoly firm's choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both, and prefers to convey only limited product information if ...
Anderson, Simon P, Renault, Régis
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2010
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice ...
Fennis, B.M., Stroebe, W.
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice ...
Fennis, B.M., Stroebe, W.
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A Decade of Online Advertising Research: What We Learned and What We Need to Know
Journal of Advertising, 2019Since the appearance of the first banner ad, online advertising has evolved significantly and now accounts for a substantial portion of all advertising spending.
Y. Liu-Thompkins
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