Results 351 to 360 of about 2,493,688 (392)
Some of the next articles are maybe not open access.
Alberta Journal of Educational Research, 2014
Alberta Journal of Educational Research, Vol. 64 No. 4 (2018): Winter: (Theme Issue)
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Alberta Journal of Educational Research, Vol. 64 No. 4 (2018): Winter: (Theme Issue)
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The Cultural Legacy of the Royal Game of the Goose, 2019
Advertising and promotion majors are trained not only in advertising fundamentals, but also in how to plan successful customer-driven business strategies and launch integrated marketing communications campaigns.
Daftar Pustaka………………………………………………………………………………………………………………… +14 more
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Advertising and promotion majors are trained not only in advertising fundamentals, but also in how to plan successful customer-driven business strategies and launch integrated marketing communications campaigns.
Daftar Pustaka………………………………………………………………………………………………………………… +14 more
semanticscholar +1 more source
The Impact of AI on the Advertising Process: The Chinese Experience
Journal of Advertising, 2019Knowing that the demand for advertising in a growing e-commerce market cannot be sufficiently addressed in a traditional advertising operation model, advertisers and e-commerce platforms apply artificial intelligence (AI) technologies in advertising to ...
Xuebing Qin, Zhibin Jiang
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The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness
Journal of Consumer Research, 1990A factorial experiment was developed in which the reputation of the advertising firm and the extremity of the advertising claim were manipulated. Two levels of advertiser reputation, focusing on the expertise and trustworthiness of the sponsoring firm, were developed.
Goldberg, Marvin E, Hartwick, Jon
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Journal of Advertising, 2018
Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising.
S. De Jans +2 more
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Sponsored vlogs (video blogs that embed advertising) are increasingly targeting young adolescents and challenging their abilities to critically process advertising.
S. De Jans +2 more
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Digital advertising: present and future prospects
International Journal of Advertising, 2019New digital technologies have dramatically changed the way firms communicate and interact with consumers via digital media. In this digital era, what does the future of advertising look like? How can scholars enhance research on digital advertising?
Heejun Lee, Chang-Hoan Cho
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The Role of Emotions in Advertising: A Call to Action
Journal of Advertising, 2019Emotions play a central role in advertising. Starting from the extensive and ever-developing literature on the role of emotions in human information processing and behavior, as studied within general psychology, we discuss how advertising literature has ...
K. Poels, S. Dewitte
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The Bell Journal of Economics, 1978
This paper applies conventional welfare-theoretic methods to study advertising which changes consumer tastes. In a wide range of empirically plausible circumstances, private profitability is seen to be necessary but not sufficient for the social desirability of a small amount of advertising.
Dixit, Avinash +3 more
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This paper applies conventional welfare-theoretic methods to study advertising which changes consumer tastes. In a wide range of empirically plausible circumstances, private profitability is seen to be necessary but not sufficient for the social desirability of a small amount of advertising.
Dixit, Avinash +3 more
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Gender stereotypes in advertising: a review of current research
Current Research on Gender Issues in Advertising, 2016The purpose of this paper is to highlight the historical context of gender stereotypes in advertising and then examine the scholarship related to gender stereotypes. Gender portrayals in advertising have been examined extensively in the last five decades
Stacy Landreth Grau, Y. Zotos
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Advertisers and the Factual Content of Advertising
Journal of Advertising, 1985Abstract The controversy over the factual content of advertising has traditionally been looked at from the point of view of the consumer, which is to say the “demand” side. This paper offers an original approach in that it adopts the advertiser's point of view, or the “supply” side.
Françoise Paul +2 more
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