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Special Section Introduction: Artificial Intelligence and Advertising
Journal of Advertising, 2019The International Conference on Intelligence Science and Advertising Development was held in Shanghai, China, on November 17 and 18, 2018.
Hairong Li
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The Journal of Bone & Joint Surgery, 2007
Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
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Painless Orthopaedic Surgery at the Utopia Joint Center Although rarely seen in the past, advertising by physicians has become relatively commonplace. Proponents advocate that advertising is a way for patients to increase their awareness of available treatment options, medical services provided, surgical expertise, and physician specialty training ...
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Advertising Business, Advertising Culture
Canadian Review of American Studies, 1999Thomas Frank. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. Chicago and London: University of Chicago Press, 1997. Pp. xii + 287 and illustrations. Pamela Walker Laird. Advertising Progress: American Business and the Rise of Consumer Marketing.
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Advertising Effects of In-Game-Advertising vs. In-App-Advertising
2018More than 135 million games were sold in the USA in 2014 with a revenue of 22 billion USD (Entertainment Software Association, 2014). At least sixty-three percent of all American households own at least one device to play video games with forty-two percent of the Americans playing video games on a regular basis (at least 3 hours per week ...
Johanna Röttl, Sonja Bidmon
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Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
, 1983R. Petty, J. Cacioppo, D. Schumann
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An Advertiser's View of Drug Advertising
Journal of Drug Issues, 1974Several principles, stages and techniques involved in the agency preparation and presentation of an advertisement are outlined. The advertising of drugs as a necessary and viable method in presenting accurate drug information to physicians and consumers is defended.
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Advertising Attitudes and Advertising Effectiveness
Journal of Advertising Research, 2000ABSTRACT Print advertising performance is influenced by consumers9 attitudes toward advertising in general. Respondents with more favourable attitudes toward advertising recalled a higher number of advertisements the day after exposure and were more persuaded by them. The implications are discussed here.
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Advertising and Psychology (RLE Advertising)
2013The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern
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The Economics of Advertising (RLE Advertising)
2013What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion ...
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