Results 371 to 380 of about 2,493,688 (392)

Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

, 2017
Nathaniel J. Evans, Joe Phua, J. Lim, Hyoyeun Jun   +3 more
semanticscholar   +1 more source

The Business of Advertising (RLE Advertising)

2013
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.
openaire   +2 more sources

To Advertise or not to Advertise

Plastic and Reconstructive Surgery, 1984
openaire   +2 more sources

Planning Advertisements (RLE Advertising)

2013
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of ...
openaire   +2 more sources

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:

, 1986
Scott B. MacKenzie, R. Lutz, George E. Belch   +2 more
semanticscholar   +1 more source

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

, 2016
Bartosz W. Wojdynski, Nathaniel J. Evans
semanticscholar   +1 more source

Homophily and differential returns: Sex differences in network structure and access in an advertising firm.

, 1992
H. Ibarra
semanticscholar   +1 more source

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

, 1981
A. Mitchell, J. Olson
semanticscholar   +1 more source

Social Communication in Advertising

, 2018
W. Leiss
semanticscholar   +1 more source

Advertising

1987
openaire   +1 more source