Results 61 to 70 of about 2,201,146 (268)

Between Conflict and Solidarity: Pandemic Media Coverage of Romanian Intra-EU Labour Migrants

Media and Communication, 2022
The Covid-19 pandemic affected Romanian intra-EU labour migrants in a particular way and challenged the established themes associated with and the social roles assigned to them in news discourses.
Hanna Orsolya Vincze, Delia Cristina Balaban   +1 more
doaj   +1 more source

Advertising for Professors [PDF]

Science, 1887
n ...
openaire   +4 more sources

UA68/13/5 AdYear, Vol. 1, No. 1 [PDF]

, 1989
Newsletter created by members of the WKU Advertising Club regarding their members and ...
WKU Advertising Club
core   +2 more sources

Advertising

, 2019
This entry lays out a short history of translation research as applied to advertising, outlining four main ‘tiers’ or stages. In the first tier, the focus lies exclusively with the verbal elements of the text. In the second tier, the scope of research broadens so as to embrace non-verbal elements and multimodality.
openaire   +5 more sources

Search Advertising [PDF]

SSRN Electronic Journal, 2011
Search engines enable advertisers to target consumers based on the query they have entered. In a framework in which consumers search sequentially after having entered a query, I show that such targeting reduces search costs, improves matches and intensifies price competition. However, a profit-maximizing monopolistic search engine imposes a distortion
openaire   +4 more sources

Digital Communication and Social Organizations: An Evaluation of the Communication Strategies of the Most-Valued NGOs Worldwide

Future Internet
The communication of organizations with their audiences has undergone changes thanks to the Internet. Non-Governmental Organizations (NGOs), as influential groups, are no exception, as much of their activism takes place through grassroots digital ...
Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio, Antonio Castillo-Esparcia   +2 more
doaj   +1 more source

Determinants of attitude and intention towards private health insurance: a comparison of insured and uninsured young adults in Australia

BMC Health Services Research, 2021
Background Since the introduction in 1984 of Australia’s publicly-funded universal healthcare system, Medicare, healthcare financing has relied on a mix of public and private sources to meet the needs of the population (Sowa et al., Appl Health Econ ...
Lisa Tam, Ellen Tyquin, Amisha Mehta, Ingrid Larkin   +3 more
doaj   +1 more source

Advertising effects in Sznajd marketing model [PDF]

, 2002
The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, are applied to marketing with the help of advertising.
arxiv   +1 more source

Herald of Truth: Confidential Report to the Elders [PDF]

, 1965
Handwritten note on cover page reads ... Herald of Truth Self-Study . Report covers purpose and goals of Herald of Truth, objectives and steps toward those goals both past and present, and an analysis of what is needed to attain future ...
Fidelity Advertising
core   +1 more source

Interpretable Deep Learning for Forecasting Online Advertising Costs: Insights from the Competitive Bidding Landscape [PDF]

arXiv, 2023
As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various time-series forecasting methods to predict daily average CPC in the online advertising market.
arxiv