Results 111 to 120 of about 19,526 (310)
BOOK PROMOTION IN THE DIGITAL ECONOMY: STRATEGIC ROLE OF DIGITAL MARKETING TOOLS
Green, Blue and Digital Economy JournalThe article explores the strategic role of digital marketing tools in book promotion within the digital economy. The subject of the present study is the set of digital marketing tools and the managerial implications of their use for book industry actors
Roman Holubovskyi
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT Social inequity is increasing in Australia, often manifesting in entrenched locational disadvantage that requires place‐based responses grounded in local strengths, knowledge and participation. While community music programmes have demonstrated a range of positive social outcomes, their potential contribution to place‐based efforts addressing ...
Brydie‐Leigh Bartleet +6 more
wiley +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchIn modern business conditions, where competitiveness is evident across all operational segments, it is necessary to adopt a proactive management approach, i.e., to actively manage business performance.
Žaneta Kavaliauskienė +3 more
doaj +1 more source
The Effect of Direct to Consumer Television Advertising on the Timing of Treatment [PDF]
We examine how direct to consumer advertising (DCA) affects the delay between diagnosis and pharmacological treatment for patients suffering from a common chronic disease. The primary data for this study consist of patients diagnosed with osteoarthritis (
Nietert, Paul J. +3 more
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Asia-Pacific Journal of Chemical Engineering, EarlyView.ABSTRACT Metal corrosion causes significant economic losses and safety hazards, underscoring the urgent need for effective, environmentally friendly corrosion inhibitors. In this study, an organic–inorganic composite inhibitor, chitosan–glucose–BN (CS–GL–BN) was developed to protect Q235 mild steel in a 3.5‐wt% NaCl solution.
Shanjun Xu +4 more
wiley +1 more source
Learning How to Consume and Returns to Product Promotion [PDF]
This paper presents the computational model of consumer behaviour. We consider two sources of product specic consumer skill acquisition, termed here as learning how to consume: learning by consuming and consumer socialization. Consumers utilize these two
Babutsidze, Zakaria
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Consumer Psychology Review, EarlyView.Abstract Past research suggests that people exhibit robust waste aversion. However, many consumers routinely feel that they waste not only goods but also time, money, energy, and emotion and would be hard‐pressed to imagine their lives otherwise. Why does consumer waste persist? In this paper, we first propose a definition for consumer waste.
Marissa A. Sharif, Cait Lamberton
wiley +1 more source
Humanities & Social Sciences CommunicationsThe rapid growth of the digital economy has created both opportunities and challenges for e-commerce businesses, particularly in developing marketing strategies that are data-driven, adaptive, and customer-focused.
Jingshu Yang, Bo Peng
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The efficiency of government promotion of the tourism industry [PDF]
As promotion of tourism changes preferences, and hence the utility function, the usual comparative static analysis is not appropriate. A comparison of utility levels with, and without, promotion has to be conducted with the same utility function.
Hui Shi
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Arthroscopy, Sports Medicine, and Rehabilitation, EarlyView.Purpose To assess the availability, price transparency, and pricing of platelet‐rich plasma (PRP), bone marrow aspirate concentration, and stem cell injections for knee osteoarthritis (OA) among orthopaedic sports medicine (OSM) practices and alternative clinics in suburban New York and to evaluate the impact of the economic status of a population on ...
Tracy M. Tauro +6 more
wiley +1 more source