Results 191 to 200 of about 6,576,709 (327)

Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods.

J Med Internet Res
Lewis N, Reynolds J, Krause D, Reeves PM, Luster J, Stein MD, Walsh SL, Farmer A, Lofwall MR, Roberts MF, Surratt HL, Crockett BN, Stephens K, Bursey K, Mattson K, Slater MD.   +15 more
europepmc   +1 more source

Efforts to Secure Nicotine and Cannabis Product Placements in Popular Media by Ploom, Pax, and Juul: An Analysis of Tobacco Industry Documents. [PDF]

Nicotine Tob Res
Wakefield T, Bialous S, Ling P, Apollonio DE.   +3 more
europepmc   +1 more source

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source

Combating tobacco use among women in India: Gender-sensitive strategies and global insights. [PDF]

J Family Med Prim Care
Vishwakarma KS, Akhil R.
europepmc   +1 more source

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Addressing misleading medical information on social media: a scoping review of current interventions. [PDF]

BMJ Evid Based Med
Gram EG, Moynihan R, Copp T, Shih P, Albarqouni L, Akl E, Smith C, Hardiman L, Nickel B.   +8 more
europepmc   +1 more source

A Cashless Society for All: Determining Consumers’ Readiness to Adopt Mobile Payment Services

, 2018
M. Humbani, M. Wiese
semanticscholar   +1 more source

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang, Ninh Nguyen, Steven Greenland, Jacqueline K. Eastman, Chrystie Watson   +4 more
wiley   +1 more source

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

"They make it seem harmless": a qualitative investigation into women's perceptions about novel gambling promotions and public relations strategies. [PDF]

BMC Public Health
McCarthy S, Pitt H, Arnot G, Thomas SL.
europepmc   +1 more source