Results 171 to 180 of about 55,479 (255)

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

Tuned to language: the influence of musicality on phonaesthetic judgments. [PDF]

Front Psychol
Nemestothy L, Reiterer SM.
europepmc   +1 more source

The Influence of Aesthetic Liking on Product Evaluation: How and When It Differs With Brand Strength and Product Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This research provides comprehensive insight into the influence of aesthetic liking on product preference across different types of durable product categories by uncovering the underlying process. Distinguishing a direct expressive influence of aesthetic liking and an indirect influence as a quality signal, referring to signaling theory, we ...
Mariëlle E. H. Creusen, Ruth Mugge, Jan P. L. Schoormans   +2 more
wiley   +1 more source

A comparison of dental professionals' and patients' perceptions in assessing smile esthetics. [PDF]

Sci Rep
Guner ZD, Karaaslan R, Dikici E, Karacaoğlu F, Çobanoğlu G, Bağış N.   +5 more
europepmc   +1 more source

The Influence of Incongruent Line Extensions on Choice of a Brand's Pre‐Existing Products: The Mediating Role of Curiosity

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Many brands have added highly incongruent products to their product lines, such as Lay's Chicken and Waffles Potato Chips, Blueberry Cheerios, and Carrot Cake Oreos. This paper investigates how highly incongruent products influence the choice of pre‐existing items in the product line.
Brittney Stephenson, Nan Zhao, Cynthia Cryder, Robyn A. LeBoeuf, Stephen M. Nowlis   +4 more
wiley   +1 more source

Advanced Sensitive Feature Machine Learning for Aesthetic Evaluation Prediction of Industrial Products. [PDF]

J Imaging
Ouyang J, Xi Z, Su J, Zhang S, Hu Y, Zhou A.   +5 more
europepmc   +1 more source

All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee, Charles R. Taylor, Tyler Milfeld   +2 more
wiley   +1 more source

Poly-L-lactic acid (PLLA) in arm contouring: a prospective and blinded trial of Rennova® Elleva and Sculptra®. [PDF]

Front Surg
Bravo BSF, de Souza ALL, Barreiro EBV, Vilar AN, Gouvea BF, Bravo LG, Neves MRB.   +6 more
europepmc   +1 more source

Structure‐Function Tailoring of Plasmonic Nanomaterials for Thin‐Film Photovoltaics

Carbon Energy, EarlyView.
This review discusses the mechanisms and recent advancements of plasmonics in achieving effective light management to enhance the performance of thin‐film solar cells. It highlights applications in high‐performance perovskite solar cells and future‐oriented tandem solar cells.
Sen Jiang, Wenhan Yang, Annan Zhu, Yuexin Lin, Zhaohui Xie, Ran Chen, Wenjing Zhu, Jin Liu, Yingjie Zhu, Wenye Jiang, Zhiyuan Gu, Kaiyang Wang, Shengchun Yang, Nan Zhang, Chao Liang   +14 more
wiley   +1 more source

Phases of aesthetic judgment in art perception. [PDF]

Front Psychol
Nojo Y.
europepmc   +1 more source