Results 231 to 240 of about 561,987 (361)

The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The expresser's smile is a ubiquitous nonverbal communication cue used to elicit favorable impressions among consumers. However, does the expresser's smile exert persuasive power in luxury advertising, where exclusivity often outweighs approachability?
Oguzhan Essiz   +2 more
wiley   +1 more source

Comparing Who We Are to Who We Could Be: How Future Self‐Images Influence Consumer Choices

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This paper extends an adjacent perspective to social comparison theory: temporal comparison theory, which refers to intraindividual comparison over time (i.e., comparing the present self with past or future selves), and develops this theory in the context of virtual consumer identity. Building on existing literature on social comparison theory,
Alex Taylor, Jamie Carlson
wiley   +1 more source

When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT While consumers increasingly use food scanner apps as an alternative to front‐of‐pack labels, the effectiveness of these nutritional signals in promoting healthier food choices remains a topic of debate. This study examines when and under what conditions food scanner apps encourage healthier eating and outperform front‐of‐pack nutrition labels.
Camille Cornudet   +4 more
wiley   +1 more source

Simulated Tissue Contouring Using an Ovate Pontic Design: A Detailed Case Report. [PDF]

open access: yesCureus
Agarwal S   +8 more
europepmc   +1 more source

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