Results 81 to 90 of about 1,593 (91)

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Industrial Marketing Management, 2015
Cláudia Simões, Minoo Farhangmehr
exaly  

Impact of cap-and-trade mechanisms on investments in renewable energy and marketing effort

Sustainable Production and Consumption, 2021
exaly  

Technological advancements and B2B international trade: A bibliometric analysis and review of industrial marketing research

Industrial Marketing Management, 2020
Ewelina Lacka, Hing Kai Chan, Xiaojun Wang   +2 more
exaly  

Fair Trade market creation and marketing in the Global South

Geoforum, 2015
Bob Doherty
exaly  

Virtual trade shows: Exhibitors’ perspectives on virtual marketing capability requirements

Electronic Commerce Research and Applications, 2017
Udo Rainer Gottlieb, Constanza Bianchi
exaly  

Current Trends in Cigarette Advertising and Marketing

New England Journal of Medicine, 1987
exaly  

Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

Industrial Marketing Management, 2007
exaly  

Trade marketing and retailing: a European approach

Journal of Retailing and Consumer Services, 1996
exaly  

Avoiding Potential Traps in Fair Trade Marketing: A Social Representation Perspective

Journal of Strategic Marketing, 2008
exaly  

The effects of firm resources on trade show performance: how do trade show marketing processes matter?

Journal of Business and Industrial Marketing, 2007
exaly