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Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior

Journal of Theoretical and Applied Electronic Commerce Research
Immersive technologies (IMTs) have significantly impacted the tourism sector by offering experiences that enhance engagement with destinations. Although previous research confirms that IMT affects travelers’ behavioral intentions, there is a lack of ...
Achaporn Kwangsawad   +2 more
semanticscholar   +1 more source

Conceptualizing Creative Agritourism

Journal of Park and Recreation Administration
Infusing creativity in agritourism has become increasingly important to distinguish farm offerings and respond to the growing desire of tourists seeking immersive, meaningful, and authentic experiences. Despite this importance, the extent to which agritourism providers are leveraging their creativity is not yet fully understood, limiting potential ...
Ann Morgan Hawthorne, Carla Barbieri
openaire   +1 more source

Visualization Analysis of Rural Tourism and Agritourism Research Based on Web of Science

Journal of Agribusiness and Rural Development
Agritourism offers significant potential to foster socio-economic development while reducing environmental impacts. This study examines the current landscape and emerging themes in agritourism and rural tourism using bibliometric analysis.
Bao-Zhong Yuan
semanticscholar   +1 more source

Segmenting Agritourism Visitors: Moving Beyond the General Market

Sustainability
Agritourism has emerged as a dynamic and rapidly expanding sector, drawing a diverse range of visitors. Despite its increasing popularity, many agritourism enterprises continue to adopt a generalized marketing approach that assumes a homogeneous audience.
Jibin Baby, Dae-Young Kim
semanticscholar   +1 more source

Sustaining production and strengthening the agritourism product: Linkages among Michigan agritourism destinations

Agriculture and Human Values, 2005
Agricultural restructuring has disproportionately impacted smaller US farms, such as those in Michigan where the average farm size is 215 acres. To keep agricultural land in production, entrepreneurial Michigan farmers are utilizing agritourism as a value-added way to capitalize on their comparative advantages, their diverse agricultural products, and ...
Che, Deborah, Veeck, Ann, Veeck, Gregory
openaire   +2 more sources

Agritourism as a Sustainable Rural Development Approach

European Journal of Ecology, Biology and Agriculture
Agri-tourism is an important tool for the conservation of traditional agricultural practices as it provides economic incentives for farmers to keep up and promote their heritage methods.
Shaila Kedla, S. B. Prasanna, N. Veena
semanticscholar   +1 more source

EMERGING ISSUES IN THE DEVELOPMENT OF AGRITOURISM IN INDONESIA: A BIBLIOMETRIC ANALYSIS

SEPA
Indonesia possesses significant potential for agritourism development,supported by its abundant natural resources, cultural richness, and largeagricultural workforce.
Nirwikara Widhiwidhana Prasetyanto   +3 more
semanticscholar   +1 more source

Atmosphere, Service, and Flavor: Exploring Quality Dimensions of Farm-Raised Foods in Agritourism

Tourism and Hospitality
The integration of farm-raised foods plays a pivotal role in elevating the attractiveness and long-term sustainability of agritourism destinations.
Jibin Baby, Dae-Young Kim
semanticscholar   +1 more source

Integral Agritourism Strategy Through Non-Agricultural Tourism–Coffee Agribusiness Integration (Evidence from Latimojong Village Indonesia)

Jurnal ilmiah membangun desa dan pertanian
Rural tourism development in agricultural regions requires innovative integration strategies to enhance local economic sustainability. However, most agritourism models still emphasize farm-based attractions, limiting integration opportunities for regions
A. Rahim   +2 more
semanticscholar   +1 more source

Agritourism: A Bibliometric Analysis of Publications between 2000-2024

International Journal of Applied Research in Business and Management
This research study conducts a thorough review of the agritourism research literature. The study used a structured literature review process to identify established and emerging research clusters for epistemological analysis.
Z. Shasha, Huaping Sun, Guifeng Liu
semanticscholar   +1 more source

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