Results 81 to 90 of about 13,913 (283)
Business Strategy and the Environment, EarlyView.ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Crossing the chasm: resistance to and adoption of Airbnb by Chinese consumers
, 2021 This study investigates the role of individual characteristics in shaping Airbnb adoption and resistance (unawareness, postponement, and rejection) among Chinese consumers, using a conceptual framework based on innovation diffusion theory and resistance ...
Huang, Dan, Jin, Xin, Coghlan, Alexandra
core +1 more source
User Preferences of Airbnb Accommodation Spatially in The Special Region of Yogyakarta, Indonesia
Jurnal Pembangunan Wilayah dan KotaThe rise of sharing economy platforms has created a competition between hotels and Airbnb accommodations in filling the city space. Airbnb's accommodation concept is highly efficient in utilizing unused assets, aligning with SDG Goal 11.
Azis Musthofa +2 more
doaj +1 more source
Frontiers in Environmental Science, 2022 In the context of the sharing economy, green consumption is becoming a trend. Shared accommodation represented by Airbnb has been extensively studied.
Juying Wang, Cheng Wang
doaj +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Recent scholarship shows growing interest in the circular economy (CE) approach, which promotes resource‐efficient, community‐friendly activities. However, scientific evidence is still needed on the synergies and trade‐offs between CE and community development (CD).
Michael Odei Erdiaw‐Kwasie +6 more
wiley +1 more source
The competitive advantage of Airbnb in perception of tourists [PDF]
CactusAirbnb has experienced rapid growth, with millions of tourists using its service. This study seeks to identify the main reasons why tourists choose to use the Airbnb platform and its competitive advantages.
Maria-Alexandra Sandu +1 more
doaj +1 more source
Platform placemaking and the digital urban culture of Airbnbification
Urban Transformations, 2022 This paper develops the notion of “platform placemaking”, describing how platforms mobilize user data to remake urban spatial imaginaries in their interests.
Petter Törnberg
doaj +1 more source
Strategic Change, EarlyView.ABSTRACT This study examines how sociodemographic factors influence engagement with the Collaborative Economy within the European Union, analyzing data from Flash Eurobarometer 467. Employing hierarchical clustering and multiple regression analyses, we explore the perceived advantages of Collaborative Economy participation across diverse demographic ...
Cristina Pérez‐Pérez +3 more
wiley +1 more source
La Sharing Economy nelle città Italiane: un'analisi della presenza di Airbnb a Venezia [PDF]
, 2022 La tesi ha come obiettivo l'analisi della presenza della piattaforma di Home Sharing Airbnb in Italia. In particolare, si concentra sulla penetrazione degli affitti a breve termine, e i loro effetti, nella città di ...
Rossi, Arianna
core
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source