Results 181 to 190 of about 223,417 (240)

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

, 2018
This study analyzes the effects of social media marketing activities (SMMAs) on brand equity and customer response in the airline industry. A survey was conducted with a total of 302 passengers who used social media managed by airlines, and the collected
E. Seo, Jin-woo Park
semanticscholar   +1 more source

Predicting airline passengers’ loyalty using artificial neural network theory

Journal of Air Transport Management, 2021
The study explores a model for predicting airline loyalty using the antecedents indicated in previous studies. Data was collected using a questionnaire distributed to 614 domestic air passengers using the snowball sampling method.
Balgopal Singh
semanticscholar   +1 more source

Evaluation of passenger satisfaction with service quality: A consecutive method applied to the airline industry

Journal of Air Transport Management, 2020
Passengers' dissatisfaction with service quality is one of the crucial factors affecting the market share loss of airlines. This study aims to find out how airlines become capable of satisfying their passengers by considering the diversity of pre ...
Sahar Tahanisaz, S. Shokuhyar
semanticscholar   +1 more source

Corporate social responsibility as a determinant of corporate reputation in the airline industry

Journal of Retailing and Consumer Services, 2019
This study explores activities in corporate social responsibility (CSR) and their effects on corporate reputation in the airline service industry.
Eunil Park
semanticscholar   +1 more source

Airline emissions charges and airline networks

Journal of Air Transport Management, 2021
Abstract Emissions charges are an effective tool to control aviation carbon dioxide emissions. This paper investigates how airline emissions charges affect a monopoly airline's network choice. By considering simultaneously fully-connected, hub-spoke and mixed networks, we find that the impact of emissions charges on airline network configuration ...
Weijun Liao, Chunan Wang
openaire   +1 more source

Global Alliances of Airlines: Lufthansa German Airlines-United Airlines vs. British Airways-American Airlines

1997
Presented at the 39th Transportation Research Forum meeting, Oct.
Hwang, Soon Hee, Hwang, Soon Hee
openaire   +1 more source

Towards a maturity model for big data analytics in airline network planning

, 2020
The evaluation, acquisition and use of newly available big data sources has become a major strategic and organizational challenge for airline network planners.
I. Hausladen, Maximilian Schosser
semanticscholar   +1 more source

How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value

Journal of Air Transport Management, 2019
Drawing on an integrated framework of service quality theory, this study develops and demonstrates a mediation-moderation model of airline service quality that influences the repurchase intentions of passengers. This model associates service quality with
Lu Chen, Yong-Quan Li, Chih-Hsing Liu
semanticscholar   +1 more source

The Impacts of Service Failure and Recovery Efforts on Airline Customers’ Emotions and Satisfaction

Journal of Travel Research, 2018
Using online customer reviews for airline services, this study examines the impacts of various attributes of airline service failures and subsequent recovery actions on customer consumption emotions, satisfaction, and recommendation likelihood through ...
Xun Xu, Wenhui Liu, D. Gursoy
semanticscholar   +1 more source

Airline Crew Recovery

Transportation Science, 2000
An airline schedule rarely operates as planned. It is often disrupted by maintenance problems or severe weather conditions. In a typical day, several flights may be delayed or canceled, and aircraft and crews may miss the rest of their assigned flights.
Lettovský, Ladisłav, Johnson, Ellis L., Nemhauser, George L.   +2 more
openaire   +1 more source