Results 11 to 20 of about 59,160 (280)
A mixed method study of airline brand equity [PDF]
This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity.
Nakaprasit, Ayudh
core +7 more sources
An investigation of potential brand inconsistencies within airline strategic alliances [PDF]
The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global alliances in order to be able to
Kalligiannis, Konstantinos
core +7 more sources
The role of strategic analysis in the activity and ensuring the economic stability of the airline in the modern conditions of economic development is considered.
E.N. Razumova +3 more
doaj +1 more source
Problems of modern aircraft maintenance
The paper presents a comparison of the legal framework and the legal work carried out in the USSR, the European Union and in the post-Soviet period in Russia.
M. A. Kovalev, I. V. Poddubniy
doaj +1 more source
Persistence of airline accidents [PDF]
This paper expands on air travel accident research by examining the relationship between air travel accidents and airline traffic or volume in the period from 1927–2006. The theoretical model is based on a representative airline company that aims to maximise its profits, and it utilises a fractional integration approach in order to determine whether ...
Carlos P. Barros +2 more
openaire +3 more sources
Analysing customer based airline brand equity: Perspective from Taiwan
This research develops and examines a customer-based Airline brand equity (CBABE) model and examines the mediating effects of Airline brand reputation on the relationship among CBABE and Airline brand trust. By means of structural equation modelling (SEM)
Thakshak
doaj +1 more source
A Case Study of a Role-Play Course for Undergraduate Airline Service Students
This study utilizes the image contents, one of the social interaction activities, in role-play. The one-semester class results were used for analysis to prepare teaching-learning plans for the department of aviation services.
Mijin Ra
doaj +1 more source
Evaluation of the US Airline Industry: The Airline Quality Rating 2012 [PDF]
The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria.
Headley, Dean E., Bowen, Brent D.
core +1 more source
Exploring service quality of low-cost airlines in Europe: An integrated MCDM approach
This study aims to evaluate service quality performance of major LCCs (Low Cost Carriers) in Europe by the MCDM (Multi-Criteria Decision Making) methodology.
Bakır Mahmut, Akan Şahap, Durmaz Emrah
doaj +1 more source
Meteorological conditions significantly affect air traffic safety and can also affect a pre-planned flight plan. Difficult meteorological conditions are particularly hazardous during take-off and landing procedures. Still, they can also cause disruptions
Anna Kwasiborska +3 more
doaj +1 more source

