The integration approach: Integrating technology strategy with business strategy in the airline industry [PDF]
, 2008 Technology has emerged as a key component in solving complex strategic issues. Much of the relevant literature recognises technology as the driving force behind the fast rate of change in many markets.
Althonayan, A
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An investigation of potential brand inconsistencies within airline strategic alliances [PDF]
, 2009 The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global alliances in order to be able to
Kalligiannis, Konstantinos
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Building Airline Passenger Loyalty Through an Understanding of Customer Value: A Relationship Segmentation of Airline Passengers [PDF]
, 2007 This thesis explores means of restoring profitability to the airline industry by cultivating intrinsically motivated brand loyalty between passengers and airlines in today’s fragile environment.
Leick, Ryan
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Airline key change drivers and business environmental analysis in the Southeast Asia: strategic planning perspectives [PDF]
, 2010 This thesis is involved with exploration of key changes drivers and market phenomena in the Southeast Asia and the development of new conceptual frameworks for business environmental analysis of airlines.
Kongsamutr, Navatasn
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An analytical model for the assessment of airline expansion strategies
Journal of Airline and Airport Management, 2014 Purpose: The purpose of this article is to develop an analytical model to assess airline expansion strategies by combining generic business strategy models with airline business models.
Mauricio Emboaba Moreira
doaj +1 more source
Modelling Strategy of Airline Tankering with Nonlinear Programming
Verimlilik Dergisi, 2023 Purpose: This study aims to reduce the fuel costs, which constitute the largest share of total cost that airline companies have, with extra fuel transportation.
Niyazi Cem Gürsoy, Nesrin Alptekin
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THE IMPACTS OF CSR ON AIRLINE LOYALTY: MEDIATOR ROLE OF PASSENGER SATISFACTION, AIRLINE BRAND, AND AIRLINE TRUST: APPLIED TO EGYPT AIR [PDF]
Maǧallaẗ Kulliyyaẗ Al-Sīyāḥaẗ wa Al-Fanādiq (Ǧāmiʿaẗ Al-Mansoura)Business sustainability is now heavily influenced by corporate social responsibility (CSR). The airline sector is an outstanding instance of this trend, as companies struggle to deal with extremely competitive market conditions.
Maryam Ahmed Fathallah +1 more
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Investigating brand image and brand trust in airline service: Evidence of Korean Air [PDF]
Journal of Tourism, Heritage & Services Marketing, 2023 Purpose: Branding is a predominant part of a marketing strategy. When the brand building is implemented effectively, it delivers customer satisfaction, nurtures customer loyalty to a higher level, and ensures greater airline success.
Nguyen Thi Cam Le, Mai Ngoc Khuong
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An assessment of the expansion strategy followed by Avianca Airlines: Period 2008-2012
Journal of Airline and Airport Management, 2017 Purpose: This article aims to apply to the case of Avianca Airlines the Analytical Model for the Assessment of Airline Expansion Strategies developed by Moreira (2014) in order to explain the rationale of the expansion strategy followed by this airline ...
Mauricio Emboaba Moreira
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Quem são? Para onde vão?: o segmento aéreo regional no Brasil
Confins, 2016 This article discusses the Brazilian airline sector with emphasis on the regional segment. In this context, the aim is to reveal the importance of the Brazilian regional airline segment regarding the densification of routes in the country and the ...
Ana Paula Camilo Pereira
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