Results 211 to 220 of about 35,348 (354)
ABSTRACT This research develops and empirically validates the Community‐Oriented Marketing Approach (COMA), a 20‐item multidimensional scale designed to measure prosumer perceptions within participatory market systems. COMA conceptualizes prosumers as active co‐value creators and institutional agents, driving sustainable market governance.
Alpaslan Kelleci, Oguzhan Essiz
wiley +1 more source
Enhancing competitiveness in accommodation management: sustainability-led strategies for tourism and event destinations. [PDF]
Atoevna TS +3 more
europepmc +1 more source
ABSTRACT Environmental entrepreneurship and eco‐innovation, although cornerstones in the transition to a sustainable world, form a research nexus that remains largely understudied. We draw on the theory of complexity and the notion of cultural, temporal, and relational complexities to explain the process of eco‐innovation among environmental small ...
Georgios Outsios, Stefan Chichevaliev
wiley +1 more source
Sustainability-induced loyalty in festival tourism: Examining the mediating pathways between sustainable practices and visitor behavioral support. [PDF]
Peng Y.
europepmc +1 more source
ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen +4 more
wiley +1 more source
Inaugural year of regulated psilocybin services in Oregon: safety, motivations, and utilization. [PDF]
Yu F, Tafur J, Moreno F, Dahmer S.
europepmc +1 more source
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee +3 more
wiley +1 more source
Sustainability practices of accommodation sector representatives: The case of mountain protected area Serra da Estrela Natural Park (Portugal). [PDF]
Stoica IV +4 more
europepmc +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source

