Results 101 to 110 of about 811,818 (177)

William Stukeley and the gout. [PDF]

Med Hist, 1992
Fraser KJ.
europepmc   +1 more source

Some of the next articles are maybe not open access.

Related searches:

Sports sponsorship and the risks of ambush marketing: the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards corporations

International Journal of Advertising, 2020
This study examines the possibility that ambush marketers may run the risk of image corruption if consumers correctly discern the true sponsors from the ambush marketers.
Lira Yun, Kihan Kim
exaly   +2 more sources

Ambush marketing and the Olympic and Paralympic Marks Act: a national sponsor perspective

International Journal of Sport Management and Marketing, 2019
With one of the most sophisticated and successful sponsorship programs in sports, the Olympic movement generates billions in revenues. The IOC has therefore mandated host countries and cities to enact new laws (i.e., event-specific legislations) that ...
Dana Ellis, P. Patry, Benoît Séguin, N. O'Reilly   +3 more
exaly   +2 more sources

Ambush Marketing Disclosure Impact on Attitudes toward the Ambusher's Brand

Recherche Et Applications En Marketing, 2010
This study examines the effect of ambush marketing disclosure on attitudes toward the ambusher's brand. The results of an experiment conducted to this end show that ambush disclosure negatively influences perceived integrity, affective response and purchase intention.
Marc Mazodier, Pascale Quester
exaly   +2 more sources

Ambush marketing

Encyclopedia of Sport Management, 2021
John Grady
openaire   +2 more sources