Results 71 to 80 of about 9,602 (192)

Can Entomopathogenic Nematodes and Their Symbiotic Bacteria Suppress Fruit Fly Pests? A Review. [PDF]

open access: yesMicroorganisms, 2023
Toledo J   +3 more
europepmc   +1 more source

AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING

open access: yesInternational Journal of Research -GRANTHAALAYAH, 2016
Ambush Marketing has broken the stereotypical notions of the 4P’S of marketing. It has branched marketing to a totally different arena of publicity without actually paying for it directly. This usually involves conducting of marketing campaigns that seek association with a given massive events without actually providing compensation to the organizer of
openaire   +2 more sources

Arkansas Wheat Cultivar Performance Tests 2016-2017 [PDF]

open access: yes, 2017
Wheat cultivar performance tests are conducted each year in Arkansas by the University of Arkansas System Division of Agriculture’s Arkansas Agricultural Experiment Station, Department of Crop, Soil and Environmental Sciences.
Kelley, J. P.   +3 more
core   +2 more sources

MAJOR SPORTS EVENTS: HOW TO PREVENT AMBUSH MARKETING?

open access: yes, 2013
International audience1. Introduction – 2. Calling in the Lawmaker – 3. Applying common law mechanisms – 3.1 Intellectual and industrial property law – 3.2 Property rights –3.3 Consumer law – 3.4 Prevention of unfair competition – 4.
Marmayou, Jean-Michel
core   +1 more source

Sports events and social media marketing [PDF]

open access: yes, 2016
Sport marketing is the specific application of marketing principles and processes to sports products and services. In 2014 the biggest sports event in the world, the FIFA World Cup, took place in Brazil.
Nufer, Gerd
core  

Measuring sponsorship effects on consumer purchasing intentions [PDF]

open access: yes, 2008
In this paper the role of sponsorship in achieving the managerial goals of a firm is studied. In addition, it is examined whether sponsorship can be attributed to the Public Relation Theory and Practice.
Neokosmidis, Ioannis   +2 more
core  

The control of Hyalomma ticks, vectors of the Crimean-Congo hemorrhagic fever virus: Where are we now and where are we going? [PDF]

open access: yesPLoS Negl Trop Dis, 2022
Bonnet SI   +8 more
europepmc   +1 more source

Packaging China for the Olympics [PDF]

open access: yes, 2007
In order to put on the show known as the Beijing 2008 Olympic Games, the governmenthas enlisted the help of major foreign players to "package" China. Public relations and marketing firms are helping to present and brand Beijing for the Games, while legal

core  

Home - About - Disclaimer - Privacy