Can Entomopathogenic Nematodes and Their Symbiotic Bacteria Suppress Fruit Fly Pests? A Review. [PDF]
Toledo J +3 more
europepmc +1 more source
AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING
Ambush Marketing has broken the stereotypical notions of the 4P’S of marketing. It has branched marketing to a totally different arena of publicity without actually paying for it directly. This usually involves conducting of marketing campaigns that seek association with a given massive events without actually providing compensation to the organizer of
openaire +2 more sources
Arkansas Wheat Cultivar Performance Tests 2016-2017 [PDF]
Wheat cultivar performance tests are conducted each year in Arkansas by the University of Arkansas System Division of Agriculture’s Arkansas Agricultural Experiment Station, Department of Crop, Soil and Environmental Sciences.
Kelley, J. P. +3 more
core +2 more sources
HIV Focused Sexual Risk-Reduction Interventions Targeting Adolescent Boys and Young Men in Sub-Saharan Africa: A Scoping Review. [PDF]
Kanyemba R +4 more
europepmc +1 more source
MAJOR SPORTS EVENTS: HOW TO PREVENT AMBUSH MARKETING?
International audience1. Introduction – 2. Calling in the Lawmaker – 3. Applying common law mechanisms – 3.1 Intellectual and industrial property law – 3.2 Property rights –3.3 Consumer law – 3.4 Prevention of unfair competition – 4.
Marmayou, Jean-Michel
core +1 more source
Sports events and social media marketing [PDF]
Sport marketing is the specific application of marketing principles and processes to sports products and services. In 2014 the biggest sports event in the world, the FIFA World Cup, took place in Brazil.
Nufer, Gerd
core
Measuring sponsorship effects on consumer purchasing intentions [PDF]
In this paper the role of sponsorship in achieving the managerial goals of a firm is studied. In addition, it is examined whether sponsorship can be attributed to the Public Relation Theory and Practice.
Neokosmidis, Ioannis +2 more
core
The control of Hyalomma ticks, vectors of the Crimean-Congo hemorrhagic fever virus: Where are we now and where are we going? [PDF]
Bonnet SI +8 more
europepmc +1 more source
Packaging China for the Olympics [PDF]
In order to put on the show known as the Beijing 2008 Olympic Games, the governmenthas enlisted the help of major foreign players to "package" China. Public relations and marketing firms are helping to present and brand Beijing for the Games, while legal
core
Economic Crisis Management During the COVID-19 Pandemic: The Role of Entrepreneurship for Improving the Nigerian Mono-Economy. [PDF]
Zhang L +3 more
europepmc +1 more source

