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Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness

Journal of Marketing Communications, 2022
Clinton Amos, Lixuan Zhang
exaly  

Aristotle

Phronesis, 2013
openaire   +1 more source

The application of Aristotle’s rhetorical theory to the sharing economy: an empirical study of Airbnb

Journal of Travel and Tourism Marketing, 2018
Sung-Byung Yang, Hanna Lee, Chulmo Koo
exaly  

Aristotle

Ancient Philosophy, 1992
openaire   +2 more sources

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