Results 171 to 177 of about 199,612 (177)

Virtual shopping agents

Journal of Research in Interactive Marketing, 2014
Wi-Suk Kwon
exaly  

Persona as method: exploring celebrity and the public self through persona studies

Celebrity Studies, 2015
Philip David Marshall, Christopher Moore, Kim Barbour   +2 more
exaly  

The essential brand persona: storytelling and branding

Journal of Business Strategy, 2010
exaly  

Buildings with persona: Towards effective building-occupant communication

Computers in Human Behavior, 2017
Saba Khashe, Gale M Lucas, Burcin Becerik-Gerber   +2 more
exaly  

Qualitative research in management: addressing complexity, context and persona

Management Decision, 2006
exaly  

The online ideal persona vs. the jealousy effect: Two explanations of why selfies are associated with lower-quality romantic relationships

Telematics and Informatics, 2017
exaly  

Influences of persona self on luxury brand attachment in the Metaverse context

Asia Pacific Journal of Marketing and Logistics
, Joonheui Bae
exaly