Results 331 to 340 of about 1,037,506 (413)

Embarrassed to Observe: The Effects of Directive Language in Brand Conversation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In social media, marketers attempt to influence consumers by using directive language, that is, expressions designed to get consumers to take action. While the literature has shown that directive messages in advertising have mixed results for recipients, we know little about the effects of directive brand language on consumers who see brands ...
Andria Andriuzzi, Géraldine Michel
wiley   +1 more source

Challenges confronted by pediatricians in managing pediatric athletes: awareness on pediatric sports medicine. [PDF]

open access: yesAnn Med
Akkuş A   +7 more
europepmc   +1 more source

The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Conventional marketing wisdom contends that “sex sells,” positioning attractiveness as a key driver of audience engagement. However, through an empirical investigation of fitfluencers—social media content creators specializing in workout, nutrition, and lifestyle guidance—we reveal a counterintuitive phenomenon we call the “beauty backfire ...
Andrew Edelblum   +2 more
wiley   +1 more source

Experiential Engagement: A Scale for Experiential Contexts

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT In marketing, engagement has been discussed as context contingent, spurring proliferation of context‐specific engagement scales. While experiential contexts (e.g., music, the arts, sports) exhibit differences, they also hold similar characteristics (e.g., behavioral participation, feelings of connectedness, meaningful interaction) that provide
Adria Mankute   +3 more
wiley   +1 more source

Association between hand grip strength and exercise addiction among high-level athletes: differences by sport category and sex in elite athletes. [PDF]

open access: yesFront Psychol
Karaoğlu B   +12 more
europepmc   +1 more source

Changes in Gait Speed Vary Widely after the Use of Antiparkinson Medication in Persons with Parkinson's Disease

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background Antiparkinson medications are effective in improving Parkinson's disease (PD) motor symptoms such as bradykinesia, tremor, and rigidity. The impact of antiparkinson medication on gait speed is less clear. Objectives The primary aim was to determine the effects of antiparkinson medication on gait speed in PD. The secondary aim was to
Anson B. Rosenfeldt   +10 more
wiley   +1 more source

Clinical Applications and Measurement Properties of the Digitized Archimedes Spiral Drawing Test: A Scoping Review

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background The digitized Archimedes spiral drawing test (DAST) provides an objective approach for assessing tremor in Parkinson's disease (PD) and essential tremor (ET). Despite its growing adoption in patient care settings and clinical research, the measurement properties of the digitized spiral drawing test beyond tremor are underexplored ...
Stella Wang   +4 more
wiley   +1 more source

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